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Quickly Defend and Enhance Your Brand Using Social Media (Or … – Forbes | Multimedia Journalism

By June 26, 2012

“Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are […]


“Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are a few first steps to both defend and enhance your brand using social media, with a few examples along the way…”


See on www.scoop.it

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The platform problem in social media

By June 22, 2012

Marketers building on top of platforms like Facebook have locked customers into the Facebook experience. Our personal online data sets are held hostage by the platforms whose tools we use when we create them. See on blogs.reuters.com



Marketers building on top of platforms like Facebook have locked customers into the Facebook experience. Our personal online data sets are held hostage by the platforms whose tools we use when we create them.


See on blogs.reuters.com

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7 social media lies the gurus want you to swallow

By June 21, 2012

Some of the lies you may confront from those who claim to be experts in social media. by {grow} Community Member Gregory Pouy. … See on www.businessesgrow.com


Some of the lies you may confront from those who claim to be experts in social media. by {grow} Community Member Gregory Pouy.


See on www.businessesgrow.com

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Some doctors are embracing social media

By June 20, 2012

Is your doctor a technophobe? Increasingly, the answer may be no. There’s a stereotype that says doctors shun technology that might threaten patients’ privacy and their own pocketbooks. See on www2.timesdispatch.com



Is your doctor a technophobe? Increasingly, the answer may be no. There’s a stereotype that says doctors shun technology that might threaten patients’ privacy and their own pocketbooks.


See on www2.timesdispatch.com

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Social media can be harmful to your job, legal experts say – The Birmingham News – al.com (blog)

By June 20, 2012

The Birmingham News – al.com (blog)Social media can be harmful to your job, legal experts sayThe Birmingham News – al.com (blog)Employers urged to make social media policies balance company protection with employee rights. See on blog.al.com

The Birmingham News – al.com (blog)Social media can be harmful to your job, legal experts sayThe Birmingham News – al.com (blog)Employers urged to make social media policies balance company protection with employee rights.


See on blog.al.com

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Shell’s “Let’s Go! Arctic” Social Media Campaign Is Fake

By June 14, 2012

A social media attack is being launched against the Shell Oil brand in the form of what appears to be an actual social media campaign. The “Let’s Go! Arctic” campaign is hosted at arcticready.com and looks like a corporate informational site created in preparation for Arctic drilling. Until you look a little closer where the […]

A social media attack is being launched against the Shell Oil brand in the form of what appears to be an actual social media campaign. The “Let’s Go! Arctic” campaign is hosted at arcticready.com and looks like a corporate informational site created in preparation for Arctic drilling. Until you look a little closer where the copy claims that:

“…the Obama administration…granted Shell unrivaled access to drill the vast snowy wastes of the North.” and ” We at Shell want everyone to feel as “pumped” as we do about freeing much-needed Arctic resources.”

Then there’s the ad generator, responsible for the ad above and over 4,000 more that are as critical of Shell. Each ad in the gallery has a set of social media share buttons to make it easy to pass it along.  And there is a guestbook/idea book that visitors find hard to believe.  But if you’re still in doubt whether this is a faux site or not, visit the kids page for the Angry Bergs game where you must destroy all that nasty ice and save the oil rig. These fake attacks must be a corporate communications nightmare. The site doesn’t list who is responsible but they’ve put some effort into creating a realistic look and feel to the site. And for those who are a bit dubious but like to do a little investigation, there is content in the navigation sections above and below the gallery Go Social button on the left. The @arcticready Twitter account had few followers as of this writing, but that will likely increase Thursday.

What do you think about attack campaigns like this? Do you think it harms the brand or does the ill will vanish when the fake is revealed? Now pretend it’s about your brand. Does your opinion change?

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Map Wars: Why Maps Are Apple’s New Killer Feature

By June 12, 2012

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn’t just introducing another new feature for the iPhone. The announcement was the first major acknowledgement […]

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn’t just introducing another new feature for the iPhone. The announcement was the first major acknowledgement in the tech world that digital maps have moved from sideshow to center stage.

See on FastCompany.

 

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Apple Maps to Replace Google Maps

By June 11, 2012

Apple’s acquisition of three mapping companies, Placebase, Poly9 and C3 over the last three years is about to bear fruit with the launch of  Apple Maps (with the release of iOS6).  With features like turn-by-turn directions, Siri Integration and 3D flyover (my favorite).  More from Mashable

Apple’s acquisition of three mapping companies, Placebase, Poly9 and C3 over the last three years is about to bear fruit with the launch of  Apple Maps (with the release of iOS6).  With features like turn-by-turn directions, Siri Integration and 3D flyover (my favorite).  More from Mashable

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The Schablog – Kwik Hits: Curated Content for a Busy World

By February 8, 2012

I’m beginning an experiment of sorts, by posting the following first Kwik Hit style post – an in depth look at a topic through curated links to quality content. While I say this is a departure from what I usually due, that’s only partially true. I started this blog by posting quick reviews and posts […]

I’m beginning an experiment of sorts, by posting the following first Kwik Hit style post – an in depth look at a topic through curated links to quality content. While I say this is a departure from what I usually due, that’s only partially true. I started this blog by posting quick reviews and posts about upcoming or soon-to-be-popular services, software, tech and online marketing trends. It was a way to keep my digital team and our clients up to date about what to pay attention to and what’s just hype.  People read the content regularly as their digital marketing digest – a one stop shop for information to keep ahead of the curve.

As I transitioned into longer form content, I typically would digest the top posts and articles on a topic and then write my own analysis. As my time became more in demand, the frequency and consistency of my posts suffered.  So I’m going back to what worked; at least as a base level of content.

So if you get a chance to review any of the Kwik Hits, please leave a comment with your thoughts or additional good links. If you like what you see, pass it along to others. If you don’t, then tell me why in a comment or an email to scottschablow at gmail dot com.

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Will Twitter’s New Official Analytics Product Be A Game Changer?

By November 18, 2010

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article: With Twitter Analytics, users will be able to see a […]

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article:

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

The following screen shots show the details:

The new Twitter Analytics Product is sure to be a hit with marketers and the price is right: FREE! What do you think? Will you use the product? Will the new product harm third party vendors out there who provide similar information but charge for the service? Leave a comment. I’d like to hear what you think.

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