SocialMedia

10 Social Media Habits to Get You Better Results This Year

By January 9, 2015

There is always room for improvement to get better results. This list of tips is not your typical advice, but that’s good. These are things you may not think about but can provide a good boost to your social media results. Read the full story here>  Source: www.clickz.com  

There is always room for improvement to get better results. This list of tips is not your typical advice, but that’s good. These are things you may not think about but can provide a good boost to your social media results.

Read the full story here>  Source: www.clickz.com

 

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The Best of 2013 Future & Trends Reports

By December 6, 2012

I’m always looking for facts and stats and anecdotes to fill my head or a  presentation with something other that hype.  I like to figure out not just what’s happening or what’s trending but why or how is it occurring. Only then can I truly capitalize on early opportunities and perhaps get out ahead of the curve and […]

I’m always looking for facts and stats and anecdotes to fill my head or a  presentation with something other that hype.  I like to figure out not just what’s happening or what’s trending but why or how is it occurring. Only then can I truly capitalize on early opportunities and perhaps get out ahead of the curve and lead the way.  As 2012 closes we’re inundated with 2012 recaps and 2013 previews. Most of them aren’t worth the time it takes to toss them in the trash. However, there are some reports that matter and for convenience I’ll be posting a short description with a  link to the few I think are worthy. I hope you find them valuable as well. Keep checking back because I’ll continue posting them over the next several weeks.   Or you can subscribe to the feed (note that the feed address will be something like http://www.newmediamigration.com/feed -this is correct – its a long story and I’m short on time) Please also do me a favor and leave the URL and description of any good, relevant, and valuable prediction posts or reports for business, marketing or social media  in 2013.

My first entry is well worth the time to read it. In fact I’m going to buy the full copy ($2.99) as a reference throughout the year

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15 MARKETING & BUSINESS TRENDS IN 2013 THAT WILL CHANGE YOUR BUSINESS

Every year Rohit Bhargava, marketing expert and Amazon best selling author of Likeonomics,  publishes a trend report with the 15 biggest trends that will affect marketing and business for the coming year. He uses a good process to come up with them and I think they are important insights.

2012 Edition: 15 Business & Marketing Trends That Matter from Rohit Bhargava

You can purchase the book here. ($2.99) Note: It is an affiliate link. I set it up expressly to test the process. So if someone does buy the book using the link, I stand to gain about 12 cents.

 

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8 INSIGHTFUL MARKETING PREDICTIONS FOR 2013 AND BEYOND

HubSpot has compiled some of their “most insightful predictions — backed by several industry experts and thought leaders — into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. ”  But before you can download the 20 Trends, they want you to read the teaser blog post with 8 of them. Maybe they ran out of large marketing funnels and they can only fit 8 in the small one? Regardless, with thought leaders like David Meerman Scott weighing in, this is some serious and solid content – or it wouldn’t be listed here, right? Right.

Read the blog post>>
Categories : marketing | social business | SocialMedia (0) Comment

The State of Social Media 2012: Nielsen Report

By December 4, 2012

The State of Social Media 2012: Nielsen Report This report reveals insights such as: What’s driving the continued growth of social media? How is consumer usage of social media evolving? How is social media impacting marketing? Who is using Pinterest?

The State of Social Media 2012: Nielsen Report

This report reveals insights such as:

  • What’s driving the continued growth of social media?
  • How is consumer usage of social media evolving?
  • How is social media impacting marketing?
  • Who is using Pinterest?

Categories : social business | SocialMedia | Uncategorized (0) Comment

Just 35% Of SMBs Use Social Media For Marketing [INFOGRAPHIC] – AllTwitter

By December 4, 2012

Most of the social media hype you see proclaims that every business, except for yours, is using social media for marketing and business development. This infographic paints a somewhat different picture.     See on www.scoop.it

Most of the social media hype you see proclaims that every business, except for yours, is using social media for marketing and business development. This infographic paints a somewhat different picture.

 

 

See on www.scoop.it

Categories : SocialMedia | workplace (0) Comment

3 Ways to Use Social Media to Improve Your Search Rankings

By August 1, 2012

This piece from Social Media Examiner explains how to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding. Need I say more? Nope. Just read it: See on www.socialmediaexaminer.com

This piece from Social Media Examiner explains how to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding. Need I say more? Nope. Just read it:
See on www.socialmediaexaminer.com

Categories : howto | Search | SocialMedia | Uncategorized (0) Comment

CRM Giants Snapping Up Social Technology Startups

By June 5, 2012

It’s hard not to notice the recent flurry of the big CRM outfits acquiring social technology startups. It’s even more conspicuous when an acquisition price tag is in the hundreds of millions of dollars.  For Salesforce.com and Oracle there appears to be a deliberate effort to one-up each other’s social management technology.  Perhaps Forrester research […]

It’s hard not to notice the recent flurry of the big CRM outfits acquiring social technology startups. It’s even more conspicuous when an acquisition price tag is in the hundreds of millions of dollars.  For Salesforce.com and Oracle there appears to be a deliberate effort to one-up each other’s social management technology.  Perhaps Forrester research convinced them with a recent report calling this “the age of the customer.” Forrester claims “the only sustainable competitive advantage is knowledge of and engagement with customers.” I agree with the premise, although I have not read the full $499 report.  Salesforce.com made a high profile move into social technology a year ago with the purchase of Radian6, a leading social media monitoring platform.

Last month Oracle acquired Vitrue, a leading cloud-based social marketing and engagement platform. The combination is expected to help organizations develop more meaningful customer engagements, improve ROI, provide enhanced customer service with real-time response and high touch relationships. Thomas Kurian, executive vice president, Oracle Development said, “Vitrue’s leading social marketing and engagement platform coupled with Oracle’s leading sales, service, and commerce products offers a complete social experience solution to our customers.”

A week after Oracle’s announcement, Salesforce.com countered with the acquisition of Buddy Media. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. Their purpose is to help customers determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment.

“By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce.com Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle,” said Marcel LeBrun, SVP of Salesforce Radian6.

Not to be outdone, a day later Oracle announced it will acquire Collective Intellect, a social intelligence company. Collective Intellect’s is a cloud-based solution that claims to help organizations transform social conversations into actionable intelligence leading to better marketing campaigns, improved customer service, more targeted leads, and enhanced products and services with real-time customer feedback.

These M&As make sense on paper and if their combined potential can be realized, will provide the kind social customer relationship management services that we’ve only dreamed about.  But the process of managing such disparate data is not going to be easy. Acquiring the technology is only the first step. To get to real, useful Social CRM you need to be able to monitor conversations, capture and analyze the data, extract insights from the data, translate the insights into actions, and then have the means to publish a response or message. The process can’t be fully automated, but it at least needs to be integrated into a single SAAS to make the process manageable.

That’s a tall order and one I’ve been discussing for years now with (other) start-ups that are in various stages of alpha or beta testing. Whether they will stand alone or be gobbled up in the social technology feeding frenzy (or even make it out of beta testing) is anybody’s guess. For now Oracle and Salesforce.com are both closing in on the Social CRM holy grail. It promises to be quite an adventure.

 

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Pinterest: Fastest Growing Social Media Site Ever?

By May 20, 2012

Pinterest is an online bulletin board used to organize your favorite images from the web onto boards you create around categories that you set. For instance one may have boards for travel photography, home interiors, gifts, weddings, etc.  What is interesting to me is that the site has become popular not from early adopters from […]

Pinterest is an online bulletin board used to organize your favorite images from the web onto boards you create around categories that you set. For instance one may have boards for travel photography, home interiors, gifts, weddings, etc.  What is interesting to me is that the site has become popular not from early adopters from the East or West coast but from the middle of America.  Follow the links below for the top Pinterest tips, how to use Pinterest for business, Pinterest infographic and more.  Bookmark this page as a resource and please leave comments or your suggested links as well. You can request an invitation to join Pinterest here:  http://pinterest.com/

  • Pinterest: The Next Big Thing in Social Media for Business & How to Use It – by @JasonFalls   bit.ly/yQQcCd

  • Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever   tcrn.ch/yafudZ

  • Pinterest Becomes Top Traffic Driver for Retailers-INFOGRAPHIC   bit.ly/zz0DnU

  • Pinterest: 13 Tips and Tricks for Cutting Edge Users   http://on.mash.to/zRfrjb

 

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Facebook Changes – THE Social Infrastructure?

By September 22, 2011

The big changes at Facebook, announced today by Mark Zuckerberg at the F8 developer’s conference, are bigger than anythingthe company has done so far. I’ve been reading a lot of analysis about the implication of the changes and I can confidently say that no one, not even Zuckerberg, can fully comprehend the impact this will […]

The big changes at Facebook, announced today by Mark Zuckerberg at the F8 developer’s conference, are bigger than anythingthe company has done so far. I’ve been reading a lot of analysis about the implication of the changes and I can confidently say that no one, not even Zuckerberg, can fully comprehend the impact this will have on the social web.

Most people are initially talking about the new timeline feature the Facebook profile. It’s like a virtual, visual scrapbook of your life (or your friends life for you to view); an app-generated autobiography of sorts. It goes beyond a static collection of where you’ve been or what you’ve done though.  Eventually Facebook will provide way to see what your friends are doing in real-time AND (here’s the kicker) actually join them right now to do it together, whether it’s watching a TV show together, listening to music or sharing an article.

The engine creating this functionality is the “The Open Graph,” an initiative allowing app developers to create programs that interweave with all conceivable aspect of our lives. The end result could be our own, individual, reality show where everything we do is seen (if we allow) by friends, family and others. Everyone can star in their own version of The Truman Show.

I have found a few articles written by authorities on the subject that I wanted to share with you. If you see any other analysis of the Facebook changes please mention them in the comments to share with others.

Facebook’s Changes—It’s All About the Platform

by David Kirkpatrick – @DavidKirkpatric – Tech journalist, founder of the Techonomy Conference, columnist at Daily Beast

Facebook is Ready for Your New Closeup. Are You? by Steven Levy – @stevenjayl –  Wired

 

Categories : Facebook | SocialMedia | socialnetworks (2) Comment

Social Networks Mean New Revenue & Customers

By July 5, 2011

Social networks proving their value as a marketing channel. Social media, social media, social media, social media, social media. It seems that’s all anyone is talking about these days. And for GOOD REASON, it appears. According to eMarketer, a survey by office services firm Regus shows that companies around the globe are already realizing returns […]

Social networks proving their value as a marketing channel.

Social media, social media, social media, social media, social media. It seems that’s all anyone is talking about these days. And for GOOD REASON, it appears.

According to eMarketer, a survey by office services firm Regus shows that companies around the globe are already realizing returns on their increased social media investments from earlier this year.  In the US, 43% of businesses used social networks successfully for winning new customers in 2011. That represents an 8 percentage point increase over 2010.

The research also reveals more companies are using social media to engage with existing customers than a year ago, with the following highlights:
  • 50 percent of businesses in the U.S. use websites such as Twitter to engage, connect with and inform existing customers
  • In the U.S., 55 percent of firms encourage their employees to join social networks such as Linkedin and Xing
  • 38 percent of U.S. companies dedicate up to 20 percent of their marketing budget to business social networking activity

 

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The Official Facebook Marketing Guide

By May 12, 2011

Reminiscent of the Twitter Guide for Business, Facebook has now released the Best Practice Guide: Marketing on Facebook. It’s the official resource on how to make the best use of Facebook’s advertising products, analytics, social plugins and a host of resources to grow your business. The introduction states that Facebook “allows businesses to create rich social experiences, […]

Reminiscent of the Twitter Guide for Business, Facebook has now released the Best Practice Guide: Marketing on Facebook. It’s the official resource on how to make the best use of Facebook’s advertising products, analytics, social plugins and a host of resources to grow your business.

The introduction states that Facebook “allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.” The guide further defines that they call the Facebook Ecosystem of Build, Engage and Amplify.

The heart of the guide is divided into two parts. The first is the Five Guiding Principles of best practices for Facebook marketing, but they also apply to any Social Business Marketing efforts:

Five Guiding Principles

  1. Build a strategy that is social by design
  2. Create an authentic brand voice
  3. Make it interactive
  4. Nurture your relationships
  5. Keep learning

The second part of the guide provides key business objectives and for each one describes a five-step process for achieving those objectives.

Facebook By Business Objective

  1. Foster product development and innovation
  2. Generate awareness
  3. Drive preference and differentiation
  4. Increase traffic and sales
  5. Build loyalty and deepen relationships
  6. Amplify recommendation and word of mouth
  7. Gain insights

The real-world value come from the examples they give of how prominent brands (Levis, Clorox, M&M’s, Adidas, OnStar, Alamo, and more) have used the Facebook Ecosystem to accomplish their goals. For learning about social business, it doesn’t get any better than that. Well, it does actually, but only if I work with you to do the same for your brand (just let me know if you’d like to talk about it).

Oh, one last thing: Here’s the link to download the PDF file of: Best Practice Guide: Marketing on Facebook .

Categories : Case Studies | Facebook | marketing | SocialMedia (0) Comment