social business

Want Real Social Media Business Results? Stop Being Impatient!

By February 15, 2015

When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. The worst part is that there are also many agencies and consultants who take advantage of these […]

Patient ConceptWhen it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results.

The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success. Then, the desperate, impatient business marketer winds up in a worst place than if he or she would have simply been patient and done the right things to begin with.  Read the full story

Categories : social business (0) Comment

NetAppVoice: The New ‘4Ps’ Of Social Business Marketing

By February 10, 2015

Businesses of all sizes are looking to find new ways to connect with their customers that don’t simply translate into “spend more on advertising.” This is causing a fascinating transition: They begin to turn into social businesses. The modern definition of a social business is one where the profit motive that drives a company is […]

Businesses of all sizes are looking to find new ways to connect with their customers that don’t simply translate into “spend more on advertising.” This is causing a fascinating transition: They begin to turn into social businesses. The modern definition of a social business is one where the profit motive that drives a company is expanded to include additional benefits to its customers and community—going beyond “here’s this product at a great price.”

Get the whole at Forbes.com

 

Categories : social business (0) Comment

The Real Evolution of Social Business

By December 5, 2013

Social media, social engagement, social content, social, social, social. Sometimes it seems that social is getting in its own way and hampering full organizational adoption in business. Many business leaders are beginning to get beyond thinking of social as a technology movement and now understanding that it’s a matter of collaboration, transparency and communication. Businesses […]

State of Social BusinessSocial media, social engagement, social content, social, social, social. Sometimes it seems that social is getting in its own way and hampering full organizational adoption in business. Many business leaders are beginning to get beyond thinking of social as a technology movement and now understanding that it’s a matter of collaboration, transparency and communication. Businesses that see the value in enriching relationships with employees and customers are creating strategies for evolving into a more social business.

Last month, Charlene Li and Brian Solis published their latest Altimeter Group report, “The State of Social Business 2013.” In their research, they were surprised that businesses were still unsure of the role social media played enterprise-wide, beyond marketing and communications. Many, they found, were limited in scope and not universal in engagement with customers, employees, suppliers, partners, community, et al. Specifically, they learned that…

  • Only half (52%) of companies say that their executives are informed, engaged, and aligned with the enterprise social strategy
  • A mere 26% of organizations self-describe as being “holistic” in their social media approach, where business functions operate against an enterprise-level vision and strategy
  • Just 17% of organizations self-described as being truly “strategic” in the execution of their social strategies

This month they are releasing the data charts from the latest report, plus additional material, to help strategists learn how to amplify or accelerate their social business strategy. I’m providing them here because I want you to use them to educate your business leaders, clients, students, etc. The charts are available as stand-alone images on Flickr or as a complete deck via Slideshare. This information is made available freely as part of Altimeter’s open research program. You are free to use the images or slides at work, in posts, on stage, or whichever way that helps you make a point or case.

Along with highlighting major issues (and opportunities) through this survey data, the presentation includes perspectives and inspirational quotes from executives and strategists at Sephora, Adobe, ARAMARK, Ford, Fidelity, Royal Dutch Shell, Wells Fargo among others.

 

 

Categories : Case Studies | marketing | research | social business (0) Comment

The Best of 2013 Future & Trends Reports

By December 6, 2012

I’m always looking for facts and stats and anecdotes to fill my head or a  presentation with something other that hype.  I like to figure out not just what’s happening or what’s trending but why or how is it occurring. Only then can I truly capitalize on early opportunities and perhaps get out ahead of the curve and […]

I’m always looking for facts and stats and anecdotes to fill my head or a  presentation with something other that hype.  I like to figure out not just what’s happening or what’s trending but why or how is it occurring. Only then can I truly capitalize on early opportunities and perhaps get out ahead of the curve and lead the way.  As 2012 closes we’re inundated with 2012 recaps and 2013 previews. Most of them aren’t worth the time it takes to toss them in the trash. However, there are some reports that matter and for convenience I’ll be posting a short description with a  link to the few I think are worthy. I hope you find them valuable as well. Keep checking back because I’ll continue posting them over the next several weeks.   Or you can subscribe to the feed (note that the feed address will be something like http://www.newmediamigration.com/feed -this is correct – its a long story and I’m short on time) Please also do me a favor and leave the URL and description of any good, relevant, and valuable prediction posts or reports for business, marketing or social media  in 2013.

My first entry is well worth the time to read it. In fact I’m going to buy the full copy ($2.99) as a reference throughout the year

_____________

15 MARKETING & BUSINESS TRENDS IN 2013 THAT WILL CHANGE YOUR BUSINESS

Every year Rohit Bhargava, marketing expert and Amazon best selling author of Likeonomics,  publishes a trend report with the 15 biggest trends that will affect marketing and business for the coming year. He uses a good process to come up with them and I think they are important insights.

2012 Edition: 15 Business & Marketing Trends That Matter from Rohit Bhargava

You can purchase the book here. ($2.99) Note: It is an affiliate link. I set it up expressly to test the process. So if someone does buy the book using the link, I stand to gain about 12 cents.

 

____________

 

8 INSIGHTFUL MARKETING PREDICTIONS FOR 2013 AND BEYOND

HubSpot has compiled some of their “most insightful predictions — backed by several industry experts and thought leaders — into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. ”  But before you can download the 20 Trends, they want you to read the teaser blog post with 8 of them. Maybe they ran out of large marketing funnels and they can only fit 8 in the small one? Regardless, with thought leaders like David Meerman Scott weighing in, this is some serious and solid content – or it wouldn’t be listed here, right? Right.

Read the blog post>>
Categories : marketing | social business | SocialMedia (0) Comment

The State of Social Media 2012: Nielsen Report

By December 4, 2012

The State of Social Media 2012: Nielsen Report This report reveals insights such as: What’s driving the continued growth of social media? How is consumer usage of social media evolving? How is social media impacting marketing? Who is using Pinterest?

The State of Social Media 2012: Nielsen Report

This report reveals insights such as:

  • What’s driving the continued growth of social media?
  • How is consumer usage of social media evolving?
  • How is social media impacting marketing?
  • Who is using Pinterest?

Categories : social business | SocialMedia | Uncategorized (0) Comment

Get Off The Page And In Front Of Your Subscribers

By July 31, 2012

The Financial Times is showing some flexibility in its business model, embracing social media and the aggregation apps that have put so many publishers on the ropes. The FT is finding (not ignoring) new and smart ways to get their content in front of an ever-increasingly mobile audience. Other news organizations better be paying attention […]

The Financial Times is showing some flexibility in its business model, embracing social media and the aggregation apps that have put so many publishers on the ropes. The FT is finding (not ignoring) new and smart ways to get their content in front of an ever-increasingly mobile audience. Other news organizations better be paying attention (ahem,  @Advance_Digital, @Birmingham_News, @aldotcom, Alabama Media Group)

Read the article: “Time to unpackage: publishing in the age of social media http://t.co/X3D8At8c...”
See on www.economistgroup.com

Categories : digital pubishing | social business (0) Comment

CRM Giants Snapping Up Social Technology Startups

By June 5, 2012

It’s hard not to notice the recent flurry of the big CRM outfits acquiring social technology startups. It’s even more conspicuous when an acquisition price tag is in the hundreds of millions of dollars.  For Salesforce.com and Oracle there appears to be a deliberate effort to one-up each other’s social management technology.  Perhaps Forrester research […]

It’s hard not to notice the recent flurry of the big CRM outfits acquiring social technology startups. It’s even more conspicuous when an acquisition price tag is in the hundreds of millions of dollars.  For Salesforce.com and Oracle there appears to be a deliberate effort to one-up each other’s social management technology.  Perhaps Forrester research convinced them with a recent report calling this “the age of the customer.” Forrester claims “the only sustainable competitive advantage is knowledge of and engagement with customers.” I agree with the premise, although I have not read the full $499 report.  Salesforce.com made a high profile move into social technology a year ago with the purchase of Radian6, a leading social media monitoring platform.

Last month Oracle acquired Vitrue, a leading cloud-based social marketing and engagement platform. The combination is expected to help organizations develop more meaningful customer engagements, improve ROI, provide enhanced customer service with real-time response and high touch relationships. Thomas Kurian, executive vice president, Oracle Development said, “Vitrue’s leading social marketing and engagement platform coupled with Oracle’s leading sales, service, and commerce products offers a complete social experience solution to our customers.”

A week after Oracle’s announcement, Salesforce.com countered with the acquisition of Buddy Media. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. Their purpose is to help customers determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment.

“By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce.com Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle,” said Marcel LeBrun, SVP of Salesforce Radian6.

Not to be outdone, a day later Oracle announced it will acquire Collective Intellect, a social intelligence company. Collective Intellect’s is a cloud-based solution that claims to help organizations transform social conversations into actionable intelligence leading to better marketing campaigns, improved customer service, more targeted leads, and enhanced products and services with real-time customer feedback.

These M&As make sense on paper and if their combined potential can be realized, will provide the kind social customer relationship management services that we’ve only dreamed about.  But the process of managing such disparate data is not going to be easy. Acquiring the technology is only the first step. To get to real, useful Social CRM you need to be able to monitor conversations, capture and analyze the data, extract insights from the data, translate the insights into actions, and then have the means to publish a response or message. The process can’t be fully automated, but it at least needs to be integrated into a single SAAS to make the process manageable.

That’s a tall order and one I’ve been discussing for years now with (other) start-ups that are in various stages of alpha or beta testing. Whether they will stand alone or be gobbled up in the social technology feeding frenzy (or even make it out of beta testing) is anybody’s guess. For now Oracle and Salesforce.com are both closing in on the Social CRM holy grail. It promises to be quite an adventure.

 

Categories : social business | SocialMedia (0) Comment