research

The Real Evolution of Social Business

By December 5, 2013

Social media, social engagement, social content, social, social, social. Sometimes it seems that social is getting in its own way and hampering full organizational adoption in business. Many business leaders are beginning to get beyond thinking of social as a technology movement and now understanding that it’s a matter of collaboration, transparency and communication. Businesses […]

State of Social BusinessSocial media, social engagement, social content, social, social, social. Sometimes it seems that social is getting in its own way and hampering full organizational adoption in business. Many business leaders are beginning to get beyond thinking of social as a technology movement and now understanding that it’s a matter of collaboration, transparency and communication. Businesses that see the value in enriching relationships with employees and customers are creating strategies for evolving into a more social business.

Last month, Charlene Li and Brian Solis published their latest Altimeter Group report, “The State of Social Business 2013.” In their research, they were surprised that businesses were still unsure of the role social media played enterprise-wide, beyond marketing and communications. Many, they found, were limited in scope and not universal in engagement with customers, employees, suppliers, partners, community, et al. Specifically, they learned that…

  • Only half (52%) of companies say that their executives are informed, engaged, and aligned with the enterprise social strategy
  • A mere 26% of organizations self-describe as being “holistic” in their social media approach, where business functions operate against an enterprise-level vision and strategy
  • Just 17% of organizations self-described as being truly “strategic” in the execution of their social strategies

This month they are releasing the data charts from the latest report, plus additional material, to help strategists learn how to amplify or accelerate their social business strategy. I’m providing them here because I want you to use them to educate your business leaders, clients, students, etc. The charts are available as stand-alone images on Flickr or as a complete deck via Slideshare. This information is made available freely as part of Altimeter’s open research program. You are free to use the images or slides at work, in posts, on stage, or whichever way that helps you make a point or case.

Along with highlighting major issues (and opportunities) through this survey data, the presentation includes perspectives and inspirational quotes from executives and strategists at Sephora, Adobe, ARAMARK, Ford, Fidelity, Royal Dutch Shell, Wells Fargo among others.

 

 

Categories : Case Studies | marketing | research | social business (0) Comment

Social Networks Mean New Revenue & Customers

By July 5, 2011

Social networks proving their value as a marketing channel. Social media, social media, social media, social media, social media. It seems that’s all anyone is talking about these days. And for GOOD REASON, it appears. According to eMarketer, a survey by office services firm Regus shows that companies around the globe are already realizing returns […]

Social networks proving their value as a marketing channel.

Social media, social media, social media, social media, social media. It seems that’s all anyone is talking about these days. And for GOOD REASON, it appears.

According to eMarketer, a survey by office services firm Regus shows that companies around the globe are already realizing returns on their increased social media investments from earlier this year.  In the US, 43% of businesses used social networks successfully for winning new customers in 2011. That represents an 8 percentage point increase over 2010.

The research also reveals more companies are using social media to engage with existing customers than a year ago, with the following highlights:
  • 50 percent of businesses in the U.S. use websites such as Twitter to engage, connect with and inform existing customers
  • In the U.S., 55 percent of firms encourage their employees to join social networks such as Linkedin and Xing
  • 38 percent of U.S. companies dedicate up to 20 percent of their marketing budget to business social networking activity

 

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You’re Not Getting Older, You’re Getting Better (Networked)

By July 13, 2010

If you don’t recognized the headline of this post then you’re likely not among those in the latest survey of Boomers about social networking (The slogan is from a 1970s ad for Loving Care hair color).  AARP just released the results of its national telephone survey: Social Media and Technology Use Among Adults 50+.  Among the […]

facebooklaptopIf you don’t recognized the headline of this post then you’re likely not among those in the latest survey of Boomers about social networking (The slogan is from a 1970s ad for Loving Care hair color).  AARP just released the results of its national telephone survey: Social Media and Technology Use Among Adults 50+.  Among the results of adults age 50 and over 2/5 of them consider themselves extremely or very comfortable using the Internet. That number of comfortable Internet users rises to almost half if you look at adults ages 50 to 64.

The most popular networking site among the  over-50 crowd is Facebook followed by MySpace, LinkedIn and Twitter.  Kevin Donnellan, the chief communications officer at AARP says the latest data tells us that social networking is becoming a part of everyday life for Americans 50 plus, and boomers in particular.

In terms of news preferences:

  • Most adults 50+ prefer to get their news from print newspapers and magazines  (40%) or through a combination of print and online news sources (26%)
  • Among adults 50+ who use social media websites, three-quarters (73%) are connected to relatives other than children and grandchildren, three-fifths are connected to their children (62%), and one-third (36%) are connected to grandchildren.
  • Among those introduced by a family member, three-fifths (63%) said it was their child.

See the survey: http://www.AARP.org/socialmediasurvey

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