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Facebook Announces Video for Instagram

By June 20, 2013

Facebook announced today what has been circulating the rumor mill in recent days: that Instagram is adding a video feature to its popular Instagram photo-sharing social network. In keeping with the Instagram brand of making photos simple and beautiful, Instagram Video seeks to make video capturing and sharing just as easy. It will have several new […]

Kevin Systrom, Instagram Founder

Facebook announced today what has been circulating the rumor mill in recent days: that Instagram is adding a video feature to its popular Instagram photo-sharing social network.

In keeping with the Instagram brand of making photos simple and beautiful, Instagram Video seeks to make video capturing and sharing just as easy. It will have several new features you’re sure to love:

  • 15-second video clips (in contrast to Twitter’s Vine 6-second limit) Why 15 seconds? “Not too long to upload on mobile, but not too short to get the story you want.”
  • The ability to edit out or replace bad shots from of the clip
  • 13 creative filters for video (much like the filters for Instagram photos)
  • Post the clips directly to your feed and they show up just like the photos do
  • Available for iPhone and Android – sorry Windows phone users, not for you yet
  • “It plays once. It doesn’t loop. It doesn’t get in the way” (another contrast to Vine)
  • And here’s the kicker: “Cinema” – the feature lets you clean up shaky videos

The announcement was made by Kevin Systrom, Instagram’s co-founder, at Facebook headquarters.

Have you tried it yet? Will you use it? Will it kill Twitter’s Vine video app? Tell us what you think by leaving a comment…

 

photo mode

video mode

Categories : Facebook (2) Comment

Facebook Changes – THE Social Infrastructure?

By September 22, 2011

The big changes at Facebook, announced today by Mark Zuckerberg at the F8 developer’s conference, are bigger than anythingthe company has done so far. I’ve been reading a lot of analysis about the implication of the changes and I can confidently say that no one, not even Zuckerberg, can fully comprehend the impact this will […]

The big changes at Facebook, announced today by Mark Zuckerberg at the F8 developer’s conference, are bigger than anythingthe company has done so far. I’ve been reading a lot of analysis about the implication of the changes and I can confidently say that no one, not even Zuckerberg, can fully comprehend the impact this will have on the social web.

Most people are initially talking about the new timeline feature the Facebook profile. It’s like a virtual, visual scrapbook of your life (or your friends life for you to view); an app-generated autobiography of sorts. It goes beyond a static collection of where you’ve been or what you’ve done though.  Eventually Facebook will provide way to see what your friends are doing in real-time AND (here’s the kicker) actually join them right now to do it together, whether it’s watching a TV show together, listening to music or sharing an article.

The engine creating this functionality is the “The Open Graph,” an initiative allowing app developers to create programs that interweave with all conceivable aspect of our lives. The end result could be our own, individual, reality show where everything we do is seen (if we allow) by friends, family and others. Everyone can star in their own version of The Truman Show.

I have found a few articles written by authorities on the subject that I wanted to share with you. If you see any other analysis of the Facebook changes please mention them in the comments to share with others.

Facebook’s Changes—It’s All About the Platform

by David Kirkpatrick – @DavidKirkpatric – Tech journalist, founder of the Techonomy Conference, columnist at Daily Beast

Facebook is Ready for Your New Closeup. Are You? by Steven Levy – @stevenjayl –  Wired

 

Categories : Facebook | SocialMedia | socialnetworks (2) Comment

The Official Facebook Marketing Guide

By May 12, 2011

Reminiscent of the Twitter Guide for Business, Facebook has now released the Best Practice Guide: Marketing on Facebook. It’s the official resource on how to make the best use of Facebook’s advertising products, analytics, social plugins and a host of resources to grow your business. The introduction states that Facebook “allows businesses to create rich social experiences, […]

Reminiscent of the Twitter Guide for Business, Facebook has now released the Best Practice Guide: Marketing on Facebook. It’s the official resource on how to make the best use of Facebook’s advertising products, analytics, social plugins and a host of resources to grow your business.

The introduction states that Facebook “allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.” The guide further defines that they call the Facebook Ecosystem of Build, Engage and Amplify.

The heart of the guide is divided into two parts. The first is the Five Guiding Principles of best practices for Facebook marketing, but they also apply to any Social Business Marketing efforts:

Five Guiding Principles

  1. Build a strategy that is social by design
  2. Create an authentic brand voice
  3. Make it interactive
  4. Nurture your relationships
  5. Keep learning

The second part of the guide provides key business objectives and for each one describes a five-step process for achieving those objectives.

Facebook By Business Objective

  1. Foster product development and innovation
  2. Generate awareness
  3. Drive preference and differentiation
  4. Increase traffic and sales
  5. Build loyalty and deepen relationships
  6. Amplify recommendation and word of mouth
  7. Gain insights

The real-world value come from the examples they give of how prominent brands (Levis, Clorox, M&M’s, Adidas, OnStar, Alamo, and more) have used the Facebook Ecosystem to accomplish their goals. For learning about social business, it doesn’t get any better than that. Well, it does actually, but only if I work with you to do the same for your brand (just let me know if you’d like to talk about it).

Oh, one last thing: Here’s the link to download the PDF file of: Best Practice Guide: Marketing on Facebook .

Categories : Case Studies | Facebook | marketing | SocialMedia (0) Comment