Author Archive

3 Ways to Use Social Media to Improve Your Search Rankings

By August 1, 2012

This piece from Social Media Examiner explains how to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding. Need I say more? Nope. Just read it: See on www.socialmediaexaminer.com

This piece from Social Media Examiner explains how to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding. Need I say more? Nope. Just read it:
See on www.socialmediaexaminer.com

Categories : howto | Search | SocialMedia | Uncategorized (0) Comment

Outlook.com Gets 1 Million Users in First 6 Hours

By August 1, 2012

The team behind Outlook.com revealed in a tweet that one million people signed up for the new email service in just six hours. Microsoft unveiled its Hotmail replacement Tuesday at noon Eastern, and by dinnertime it had cracked seven digits. See on mashable.com

The team behind Outlook.com revealed in a tweet that one million people signed up for the new email service in just six hours.
Microsoft unveiled its Hotmail replacement Tuesday at noon Eastern, and by dinnertime it had cracked seven digits.

See on mashable.com

Categories : email (0) Comment

Engaging Company Websites More Effective Than Investing In Social Media

By August 1, 2012

A new study by Get Satisfaction validates what my real-world business experience has told me all along: make sure your web site is worthy before you drive traffic to it. Often my initial advice to a company wanting to launch their social media presence is STOP!  Don’t jump in without some solid business goals, and […]

A new study by Get Satisfaction validates what my real-world business experience has told me all along: make sure your web site is worthy before you drive traffic to it. Often my initial advice to a company wanting to launch their social media presence is STOP!  Don’t jump in without some solid business goals, and more importantly, GET YOUR COMPANY WEB SITE IN ORDER FIRST.  Perhaps it’s best summed up with this quote from the findings:

“Consumers don’t want brand relationships to be a part of their open social networks; instead, they want company Websites to be more like their experiences with open social networks.”

Have you performed a web site check up on your web site to see how it stacks up today’s expectations for social business?  If you haven’t touched your web site in several years, it’s time for an evaluation and an update (and I’d love to help you with that).

The survey gathered responses from 1,897 qualified consumers who actively use the Internet and represent adults from all age, socio-economic and geographic groups in the U.S.

The full article on www.techjournal.org contains a link to the full survey results. on

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Is Twitter Censoring Comments Critical Of NBC Olympic Coverage?

By July 31, 2012

I don’t like to jump on criticism bandwagons, especially when it is related to the Olympics.  I tend to park my cynicism during the Olympics. I want to believe in innocence, honesty and competitive greatness. But sometimes issues appear that I just can’t ignore. This is one of those. This is different. This is about […]

I don’t like to jump on criticism bandwagons, especially when it is related to the Olympics.  I tend to park my cynicism during the Olympics. I want to believe in innocence, honesty and competitive greatness. But sometimes issues appear that I just can’t ignore.

This is one of those. This is different. This is about partnerships that cause motives to be called into question. This is about the appearance of a media giant doing things the way it suits them, despite what the audience wants. This is about the making wrong-headed decisions to quash any dissenting opinions.

My concern begins with Twitter and how they suspended British journalist Guy Adams’s Twitter account for allegedly violating Twitter’s terms by tweeting the work email address of Gary Zenkel, NBC’s executive in charge of its Olympics broadcast. Adams apparently included it in his rant against NBC’s delayed coverage of the London Olympics. Despite whether their was a violation or not, it’s the way Twitter went about addressing the issue that is deeply disturbing.

Twitter brought the dissenting comments to the attention of NBC (who was reportedly previously unaware). NBC then (presumably presented with the necessary paperwork) filled out the forms to have the account suspended without notice to the account holder.  Why would Twitter do this? To protect NBC. There is a Twitter-NBC Olympics partnership designed to bring the Olympics closer to the people. Unless you speak out, then the secret police skulks around in the night getting rid of you.

SO, WHAT DOES ALL THAT BACKGROUND INFORMATION HAVE TO DO WITH ME (and you)?

Last night (Monday) I was watching the Olympic coverage on NBC with family and friends.  The Men’s Gymnastics competition was winding up. The crowd was getting louder and louder, looking and pointing at the scoreboard that we could not see. There was no score or graphics put up the by the network for us to see.  There was obvious confusion ensuing as the crowd and the athletes became agitated. What was going on? Who knows? The NBC commentators were silent. Not a word for several minutes. Nothing but ambient noise from the crowd. Had the commentators been taken? Taken off the air? Couldn’t ONE of them have said, “There is confusion, something is going on, we are trying to find out.” At first it seemed like they were ignoring it, covering with inane banter. They soon must have realized how ridiculous they sounded and just fell silent.

Dumbfounded that the entire network crew would just abandon the millions of viewers leaving us hanging with no information, I posted a message in GetGlue (graphic above):

“NBC: I think there is something going on. The crowd is screaming, looking at the scoreboard we can’t see. And you say nothing to TV AUDIENCE. FAIL.”

I set the post to also post to Facebook and Twitter.  It arrived instantly in my Facebook timeline (see image). I didn’t find out until later that it DID NOT arrive on Twitter.  ALL my other comments from the night made it through to both Facebook and Twitter.  Just the critical comment(s) did not. There may be others but I don’t want to say until I’ve carefully compared the records.

Did Twitter filter my message out due to sentiment or content? Has anyone else noticed that some critical messages are not being posted? As I stated in the beginning, this could be an unlikely coincidence.  The problem is when you position yourself to be (or desire to become) a media channel that can topple world governments, you cannot have the APPEARANCE of censorship and secret purging of dissenters, especially when the criticism is leveled at your high-profile media partner in a deal that you have announced as groundbreaking.

Well, Twitter and NBC, you broke new ground alright.  You’ve managed to dig way back in history and return oppressive, secretive methods of silencing the very people you purport to serve. All the while, ignoring the wonderful possibilities of  creating the most flexible, engaging and meaningful coverage in the long history of the Olympics.  You both blew it. There’s no going back but you still have time to do it right and do the right thing.  What’s is going to be? It’s your move and the entire world is watching.

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Get Off The Page And In Front Of Your Subscribers

By July 31, 2012

The Financial Times is showing some flexibility in its business model, embracing social media and the aggregation apps that have put so many publishers on the ropes. The FT is finding (not ignoring) new and smart ways to get their content in front of an ever-increasingly mobile audience. Other news organizations better be paying attention […]

The Financial Times is showing some flexibility in its business model, embracing social media and the aggregation apps that have put so many publishers on the ropes. The FT is finding (not ignoring) new and smart ways to get their content in front of an ever-increasingly mobile audience. Other news organizations better be paying attention (ahem,  @Advance_Digital, @Birmingham_News, @aldotcom, Alabama Media Group)

Read the article: “Time to unpackage: publishing in the age of social media http://t.co/X3D8At8c...”
See on www.economistgroup.com

Categories : digital pubishing | social business (0) Comment

3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B

By July 12, 2012

B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions. See on socialmediab2b.com

B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions.


See on socialmediab2b.com

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What is AWS and How Did It Bring Down Instagram?

By June 30, 2012

Instagram has been insta-tripping since Friday night and here’s why: A powerful storm in northern Virginia took out the servers it runs on. See on mashable.com



Instagram has been insta-tripping since Friday night and here’s why: A powerful storm in northern Virginia took out the servers it runs on.


See on mashable.com

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Quickly Defend and Enhance Your Brand Using Social Media (Or … – Forbes | Multimedia Journalism

By June 26, 2012

“Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are […]


“Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are a few first steps to both defend and enhance your brand using social media, with a few examples along the way…”


See on www.scoop.it

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The platform problem in social media

By June 22, 2012

Marketers building on top of platforms like Facebook have locked customers into the Facebook experience. Our personal online data sets are held hostage by the platforms whose tools we use when we create them. See on blogs.reuters.com



Marketers building on top of platforms like Facebook have locked customers into the Facebook experience. Our personal online data sets are held hostage by the platforms whose tools we use when we create them.


See on blogs.reuters.com

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7 social media lies the gurus want you to swallow

By June 21, 2012

Some of the lies you may confront from those who claim to be experts in social media. by {grow} Community Member Gregory Pouy. … See on www.businessesgrow.com


Some of the lies you may confront from those who claim to be experts in social media. by {grow} Community Member Gregory Pouy.


See on www.businessesgrow.com

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