Author Archive

Will Twitter’s New Official Analytics Product Be A Game Changer?

By November 18, 2010

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article: With Twitter Analytics, users will be able to see a […]

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article:

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

The following screen shots show the details:

The new Twitter Analytics Product is sure to be a hit with marketers and the price is right: FREE! What do you think? Will you use the product? Will the new product harm third party vendors out there who provide similar information but charge for the service? Leave a comment. I’d like to hear what you think.

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Chris Brogan Never Did Give Nothing To The Tinman

By August 24, 2010

Likening Chris Brogan to the Wizard of Oz may or may not be a good analogy but it worked well for me as I thought about Chris’ impending visit to Birmingham. For those of you too young to know, the headline comes from the song “Tin Man” by the band America and the actual words […]

broganLikening Chris Brogan to the Wizard of Oz may or may not be a good analogy but it worked well for me as I thought about Chris’ impending visit to Birmingham. For those of you too young to know, the headline comes from the song “Tin Man” by the band America and the actual words are, “But Oz never did give nothing to the Tin Man That he didn’t, didn’t already have.”  The line obviously references the revelation in the movie, The Wizard of Oz, that the Tin Man, the Scarecrow and the Lion already possess what they seek, they just need to seek within to find it.  So now you’re thinking, I get that part, what the heck does that have to do with Chris Brogan (@ChrisBrogan on Twitter)?

Well, as I mentioned, Chris is coming to Birmingham Wednesday, August 25 as part of the Green Building Focus Conference & Expo (Tickets still available. See more on Chris in the sidebar at the bottom). He’ll be leading workshops, a presentation, book signing and reception. I’m excited to see Chris because as long as I’ve ‘known’ him, we’ve never met in person. I met him on Twitter and we’ve been conversing on and off ever since.  Chris is one of the top thought leaders in the technology and social media space and I can say without a doubt that he is one of the most thoughtful and helpful people on the Web.

Chris is also one of the most prolific content creators I have ever seen. But sheer volume is not what’s most impressive, its the way that Chris is able to take a complex issue or a complicated theory and simplify the concept for everyone to understand. Chris makes learning and participating in social media approachable to everyone. In my social media consulting I often find that people are uncomfortable and sometimes fearful of getting started in social media. The high profile social media gaffes they see in the news have left them gun shy and full of self-doubt about this new sensation.  Chris Brogan has provided so much useful content-from how-to, to why not–and in the process has taught each of us that we’re all human and social and that we have what it takes to be successful in social media inside each of us. We just need to pull the curtain back on the mystery and move on to mastery.

Welcome to Birmingham, Chris!

Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling book Trust Agents, and the recently released Social Media 101.

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Definitive Guide to Social Media Strategy Before Tactics

By April 26, 2010

I think for most people tactics are fun and strategy is boring. That’s the only way I can think to explain why so many people go straight for the shiny new objects (tactical tools) and then back into the strategy to explain it. You on the other hand, being the smart marketer that you are […]

I think for most people tactics are fun and strategy is boring. That’s the only way I can think to explain why so many people go straight for the shiny new objects (tactical tools) and then back into the strategy to explain it. You on the other hand, being the smart marketer that you are (you’re reading this, right?) know that it’s just smart business to come up with a strategy and a goal and THEN figure out what to use to get there.

I was excited to see Lee Odden’s post that bears the title above. What Lee did was ask over 40 of his A-list friends about the issue and then post their responses. BUT WAIT! Before you go running off (and I really do want you to read it) please look through a few of my favorite quotes from the piece, which include Guy Kawasaki’s contrarian advice: “Don’t focus on some kind of high-level strategy. . .”

So read through this, bookmark it, share with a friend and then leave a comment to tell me what you think. I’d love to create my own post of MY A-Listers – YOU!

Jessica Smith – JessicaNow
VP Digital and Global Co-Chair WOM Fleishman-Hillard

What it comes down to is asking the question ‘How do you define success?’. Tactics don’t answer that question. Strategy does.

Toby Bloomberg, Diva Marketing Blog
Strategy First helps you identify which are the best opportunities to put into play to achieve your goals. You do have goals? Oh, that’s another conversation.

Aaron Kahlow – Online Marketing Connect
CEO, Online Marketing Connect : Online Marketing Summit & Institute

Strategy before tactics on Social Media is equivalent to diving into a pool before looking to see if there is water let alone the depth to handle such.

Jay Baer
Founder, Convince & Convert

A “strategy” that is based on tactical execution isn’t a strategy at all, it’s a recipe for playing a constant game of catch up. The trick is to focus on how you’re going to be social, not where you’re going to do social media.

Julie Roehm
Marketing Strategy Consultant
Social media without strategy is like cooking without a recipe. Sometimes it works but sometimes its disaster.

David Alston – Community Instinct
VP Marketing & Community, Radian6

The C-Suite talks strategy, not tactics. And you are going to need their support if you even want ’social’ to take root in the soul of the enterprise.

Guy Kawasaki – Blog – Alltop Social Media
Don’t focus on some kind of high-level strategy because no one really knows how to use social media yet. Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while. That’s all you need to know about strategy right now.

Categories : marketing | SocialMedia (2) Comment

Three Part Series on Social Media Strategy

By April 22, 2010

First, let me credit and thank Charlene Li and Jeremiah Owyang from the Altimeter Group for putting this together. Charlene and Jeremiah are two of the great thought leaders in this space so if you aren’t familiar with them take time to review their work. This is an Open Research project so please share with […]

First, let me credit and thank Charlene Li and Jeremiah Owyang from the Altimeter Group for putting this together. Charlene and Jeremiah are two of the great thought leaders in this space so if you aren’t familiar with them take time to review their work. This is an Open Research project so please share with others.

If you have seen any of my presentations or read my posts and articles you know that I’m emphatic about creating an effective marketing strategy based on business objectives not the newest, hottest technology.  That’s why I think this is a valuable series for those who want to fine tune their social media strategy AND for those looking to create their first one.

Please leave comments for me after viewing and let me know what you think? Are there any questions that these bring up but don’t answer? What else needs to be included in this discussion?

The Social Strategy Trilogy




Part 1: Using Social Information to Understand Your Customers

You can watch the hour-long recorded presentation with audio below.







Part 2: Developing a Social Strategy

Developing A Social Strategy Webinar

You can watch the hour-long recorded presentation with audio below.







Part 3: Getting Your Company Ready

Excellent presentation of how to utilize and identify your customers by recognizing certain social behaviors.

Above: Download the slides from slideshare and use as you see fit. The “crises plan” is a slide that can be customized for your needs, just provide attribution.

Social Strategy: Getting Your Company Ready, by Altimeter Group on Vimeo.

Above: Listen to the recording, including the presentation and attendees Q&A

Categories : SocialMedia (1) Comment

How to Create An Effective Social Media Plan

By March 24, 2010

I’ve had a lot of requests for the presentation I gave in February to the American Marketing Association in Birmingham, AL. I wanted to provide some practical advice on what steps you should take and what issues you should think about as you put together a strategy for your social media program. This barely scratches […]

I’ve had a lot of requests for the presentation I gave in February to the American Marketing Association in Birmingham, AL. I wanted to provide some practical advice on what steps you should take and what issues you should think about as you put together a strategy for your social media program. This barely scratches the surface of what is involved in creating a comprehensive, successful social media presence. Over time I will be creating more detailed guides so check back or follow me on Twitter: @ScottSchablow .  Please leave a comment, provide me with feedback or ask a question. Thanks!

Categories : marketing | SocialMedia (3) Comment

GPSHelp on Twitter

By January 11, 2008

From time-to-time I get random Twitter notices about new users following me. I almost always go look at the profile to try and understand what kind of person/account is following me. Sometimes they are large account (2000+ followed) whom I assume are just trying to rack up followers (looking for reciprocal following). Sometimes they’re even […]

From time-to-time I get random Twitter notices about new users following me. I almost always go look at the profile to try and understand what kind of person/account is following me. Sometimes they are large account (2000+ followed) whom I assume are just trying to rack up followers (looking for reciprocal following). Sometimes they’re even bots mechanically gathering followers for what ever reason. Occasionally they are individuals with only a few dozen people they are following. In these cases the mystery becomes “how do they know me” I can often sift though their followers list and find a common link.

Well, this morning I got a notice from gpshelp that took some more time to figure out (okay… not that much more time, but still). The user only has 6 posts, the oldest of which is only 17 hours. The users is only following 23 people, none of which I have a common link with and only one person following them. The 6 tweets are in a curious format, too. Each one is preceded by either Asking: or Reporting: and each contains a TinyURL-like link. They all point back to Satisfaction Unlimited (http://getsatisfaction.com/) which appears to be a. . . Customer Service Social Network? Each of the Asking: Tweets is a technical-support-like question about various makes and models for portable GPSs. But none of this sheds any light on why gpshelp is following me. Then I noticed there are 9 favorite posts, so I click to check itout. Low and behold, there was a Tweet I made on Tuesday wishing for GPS integration on the iPhone.

But that only partially solves the mystery. I know how they found me, but I’m still not sure why. My single GPS-related post doesn’t really make me a GPS maven (although if they knew me, I am kind-of a GPS geek). Was it just the timing of my message in relation to the kick-off of this “service”? And what is the service? I guess I’m intrigued because I myself have recently been discussing new ways to make Social Media, and Twitter specifically, a useful business tool.

Check it out for yourself and give me your thoughts.

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Comcast launches Fancast.com

By January 9, 2008

Part Hulu, part TV Guide, part . . . I don’t know. I can’t get into the site as it seems overwhelmed right now. But much like Hulu, it seems to be getting mostly positive reviews at the moment. Definitely worth checking out whenever the site’s accessible. Fancast.comWebware reviewReuters article From an advertising standpoint I’m […]

Part Hulu, part TV Guide, part . . . I don’t know. I can’t get into the site as it seems overwhelmed right now.

But much like Hulu, it seems to be getting mostly positive reviews at the moment. Definitely worth checking out whenever the site’s accessible.

Fancast.com
Webware review
Reuters article

From an advertising standpoint I’m curious to see how they’re integrating ads within the video.

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Top searches of 2007

By January 2, 2008

Even non-search junkies typically enjoy looking at the cumulative end of the year leaders in searches. Granted, these lists aren’t the raw lists. A human hand has been involved to categorize and clean things up a bit. But it’s still interesting stuff. Google 2007 Zeitgeist Yahoo Top Searches of 2007

Even non-search junkies typically enjoy looking at the cumulative end of the year leaders in searches. Granted, these lists aren’t the raw lists. A human hand has been involved to categorize and clean things up a bit. But it’s still interesting stuff.

Google 2007 Zeitgeist

Yahoo Top Searches of 2007

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Mobile Virtual World Unveils in Japan

By November 29, 2007

Recently launched in Japan, a new virtual world called Chipuya Town allows users to take their gaming on-the-go through the use of any Flash-enabled cell phone. Although it’s somewhat similar to popular virtual fictional world Second Life, it differs in that users create avatars which they use to walk around and interact with a virtual […]

Recently launched in Japan, a new virtual world called Chipuya Town allows users to take their gaming on-the-go through the use of any Flash-enabled cell phone. Although it’s somewhat similar to popular virtual fictional world Second Life, it differs in that users create avatars which they use to walk around and interact with a virtual replicate of the real world (in this case Tokyo’s Shibuya shopping district).

Although membership to Chipuya Town is free, companies and marketers will have a major presence. Players will earn currency— called Grooves— by signing up friends, playing games and interacting with marketing materials such as promotional events, flyers and billboards. In turn, avatars will be able to purchase everything from apparel to home furnishings in virtual boutiques. We imagine that in the future this application will likely be hyperlinked to the real world, allowing participants to receive virtual coupons for the real world stores and giving them the ability to purchase real world products through their phones.

Article from Trendcentral.com

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Nissan’s Magical Electric Paint Changes Colors on the Fly

By November 9, 2007

While this post may not fall into the interactive space, it is about putting the customer in control and is just flat out COOL!You’ve probably been there. You get all excited about buying a car and then a short while after making the purchase, you regret the color choice. Sure, you still love your sleek […]

While this post may not fall into the interactive space, it is about putting the customer in control and is just flat out COOL!You’ve probably been there. You get all excited about buying a car and then a short while after making the purchase, you regret the color choice. Sure, you still love your sleek black Nissan 350Z, but then you see a gorgeous blue number fly by and wish you went with that paint job instead. Soon, you may not have to choose.

Nissan is working on some sort of self-healing paint system that can actually change color based on your mood. Just flip the switch on the dash and your Sentra goes from white to red to black to whatever other color you want. It’s not a whole new paint job; the actual paint itself is changing color. This is achieved because the paint is a polymer-based substance with tiny iron oxide particles. You can manipulate these particles with an electric current and based on the distance between the particles, we perceive a different color.

You’ve got to wonder about insurance issues, though, because while the “default” color is white, what would it read on your registration papers? What about a high-speed chase where the car keeps changing color?

Original article/post found at http://www.mobilemag.com/content/100/354/C13813/.

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