NetAppVoice: The New ‘4Ps’ Of Social Business Marketing

By February 10, 2015

Businesses of all sizes are looking to find new ways to connect with their customers that don’t simply translate into “spend more on advertising.” This is causing a fascinating transition: They begin to turn into social businesses. The modern definition of a social business is one where the profit motive that drives a company is expanded to include additional benefits to its customers and community—going beyond “here’s this product at a great price.”

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Categories : social business

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