Social Media Metrics: Three touchy-feely numbers to help you benchmark and improve | MarketingSherpa Blog
By sschablow September 14, 2012
Many social media marketers struggle with making the transaction all the way from a top-of-the-funnel activity, like social media marketing, to revenue recognition.
In social media, the metrics of what matters and of what you can measure is different than traditional web analytics. Johnathan Green explains a straightforward and effective apprach.