Quickly Defend and Enhance Your Brand Using Social Media (Or … – Forbes | Multimedia Journalism

By June 26, 2012

“Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are a few first steps to both defend and enhance your brand using social media, with a few examples along the way…”

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