Map Wars: Why Maps Are Apple’s New Killer Feature

By June 12, 2012

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn’t just introducing another new feature for the iPhone. The announcement was the first major acknowledgement in the tech world that digital maps have moved from sideshow to center stage.

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