Social Networks Mean New Revenue & Customers

By sschablow July 5, 2011

Social networks proving their value as a marketing channel.

Social media, social media, social media, social media, social media. It seems that’s all anyone is talking about these days. And for GOOD REASON, it appears.

According to eMarketer, a survey by office services firm Regus shows that companies around the globe are already realizing returns on their increased social media investments from earlier this year.  In the US, 43% of businesses used social networks successfully for winning new customers in 2011. That represents an 8 percentage point increase over 2010.

The research also reveals more companies are using social media to engage with existing customers than a year ago, with the following highlights:
  • 50 percent of businesses in the U.S. use websites such as Twitter to engage, connect with and inform existing customers
  • In the U.S., 55 percent of firms encourage their employees to join social networks such as Linkedin and Xing
  • 38 percent of U.S. companies dedicate up to 20 percent of their marketing budget to business social networking activity

 

Categories : research | SocialMedia | socialnetworks


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