By sschablow June 29, 2011
Google has begun its pilot program (announced a couple of weeks ago) to start highlighting the authors creating web content in Google.com search results. Its Google’s way of identifying, verifying and then highlighting high-quality content. They say the logic behind the move is that the web is people-centric and that “people discovering content on the web often want to learn more about its author, see other content by that author, and even interact with the author.” As you can see from the example the author’s profile picture and name appears to the right of the search results.
The new feature will identify quality content if you are familiar with the author. Will content farms be able to game the system? What implications do you think this will have for search users and for content providers?
Google’s blog post about the pilot program.
How to participate in Google’s new Authorship markup program.