Will Twitter’s New Official Analytics Product Be A Game Changer?

By November 18, 2010

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article:

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

The following screen shots show the details:

The new Twitter Analytics Product is sure to be a hit with marketers and the price is right: FREE! What do you think? Will you use the product? Will the new product harm third party vendors out there who provide similar information but charge for the service? Leave a comment. I’d like to hear what you think.

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Cathy Reisenwitz November 18, 2010

Google Analytics didn’t make Omniture obsolete. It will probably force paid analytics options to innovate.

Scott November 19, 2010

Cathy, Thanks for the comment. I think you’re absolutely right. In the past I purchased Urchin even thought Google Analytics had made almost all of the features free. The features in the paid version were well worth the money to us at the time. You know what they say: “Innovate or die.”

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