Archive for November, 2010

Will Twitter’s New Official Analytics Product Be A Game Changer?

By November 18, 2010

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article: With Twitter Analytics, users will be able to see a […]

When Twitter speaks the social web listens. Especially when they speak of sharing their most precious data with it’s users.  Mashable is reporting that Twitter has invited a select group of users to begin testing an official Twitter analytics product. According to the Mashable article:

With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

The following screen shots show the details:

The new Twitter Analytics Product is sure to be a hit with marketers and the price is right: FREE! What do you think? Will you use the product? Will the new product harm third party vendors out there who provide similar information but charge for the service? Leave a comment. I’d like to hear what you think.

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