Three Part Series on Social Media Strategy

By April 22, 2010

First, let me credit and thank Charlene Li and Jeremiah Owyang from the Altimeter Group for putting this together. Charlene and Jeremiah are two of the great thought leaders in this space so if you aren’t familiar with them take time to review their work. This is an Open Research project so please share with others.

If you have seen any of my presentations or read my posts and articles you know that I’m emphatic about creating an effective marketing strategy based on business objectives not the newest, hottest technology.  That’s why I think this is a valuable series for those who want to fine tune their social media strategy AND for those looking to create their first one.

Please leave comments for me after viewing and let me know what you think? Are there any questions that these bring up but don’t answer? What else needs to be included in this discussion?

The Social Strategy Trilogy




Part 1: Using Social Information to Understand Your Customers

You can watch the hour-long recorded presentation with audio below.







Part 2: Developing a Social Strategy

Developing A Social Strategy Webinar

You can watch the hour-long recorded presentation with audio below.







Part 3: Getting Your Company Ready

Excellent presentation of how to utilize and identify your customers by recognizing certain social behaviors.

Above: Download the slides from slideshare and use as you see fit. The “crises plan” is a slide that can be customized for your needs, just provide attribution.

Social Strategy: Getting Your Company Ready, by Altimeter Group on Vimeo.

Above: Listen to the recording, including the presentation and attendees Q&A

Categories : SocialMedia

Comments
Mike Darnell May 11, 2010

Hi Scott,

Loved the presos!
Well worth the tweet…
: )

Cheers,
Mike
@treepodia
http://Treepodia.com
E-commerce Video Solutions

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