Google controls 40% of online ad dollars in Q1/Q2 of 2007

By October 5, 2007

Online advertising continues to grow at a very strong rate, up 27% over 2006 according to the IAB. But one company is obviously growing a lot faster than most (which is all the more amazing when you consider how large its revenues already were.)

HipMojo Article

I’m sure these most recent numbers from the IAB will be utilized heavily by Microsoft and others in their battle to try and knock down the proposed Google/Doubleclick merger. Longterm, I personally think Google will be fine with or without Doubleclick. But assuming the merger is approved it will only speed Google’s rush to become the dominant power in online advertising (with 40% marketshare, and growing, it pretty much already is.)

Categories : Uncategorized

No comments yet.

Leave a comment