By sschablow October 12, 2007
The hype over online social networks is exploding. You hear the names flung around like tchotchkes at a trade show: MySpace, Facebook, Digg, Technorati, Del.icio.us, and so on. Whether you’re fully involved or still trying to figure out where your brand might fit, social media is driving a dramatic shift in the way marketers communicate their brand message.
So where do you begin this new media journey? On your own doorstep, of course. Evaluate where you are, then start with small steps and work your way up. Some areas to consider. . . read more>