Archive for August, 2007

Scoble is what he’s always been . . . a self-promoter

By August 28, 2007

There’s nothing wrong with being a self-promoter. More power to him in that regard. He’s taken the tools that the Web 2.0 world affords him and along with his existing connections (critically important because this would rarely work for a geek in Nebraska) has leveraged that into becoming one of the most-followed bloggers on the […]

There’s nothing wrong with being a self-promoter. More power to him in that regard. He’s taken the tools that the Web 2.0 world affords him and along with his existing connections (critically important because this would rarely work for a geek in Nebraska) has leveraged that into becoming one of the most-followed bloggers on the web. If you ever want to read about the latest pie-in-the-sky hype on Facebook or the iPhone, he’s your man. But he’s definitely out there.

It’s ironic that you commented on this because I was also following the brouhaha yesterday and even forwarded the events on to another poster here. I wasn’t sure if it was blog-worthy, but since you commented on it and solicited my opinion . . .

I think Danny Sullivan actually does an excellent (and entertainingly emotional) job of pointing out exactly why human-powered search, even leveraging the growing “social graph” (a stoner-sounding buzzword I’m personally ready to see die) will never be able to adequately replace computer-driven, algorithmic search. Scalability is of course the first issue that obviously rears its head. Timeliness is another. The two can co-exist and overlap, but one will never entirely replace the other. Rather than getting too detailed I’ll just say check out Danny’s article or SEOmoz’s article.

As for his mention of Jason Calicanis’ Mahalo . . . wow, one self-promoter in the Silicon Valley inner-circle talking about another self-promoter in the Silicon Valley inner-circle. There’s a shocker. The irony is, for all of Calicanis’ bluster about SEO, Mahalo’s entire business model is basically just one blatantly huge SEO gambit – setup a bunch of keyword-rich link pages on the most popular search queries to try to position yourself as an intermediary/authority site that will in turn rank well in Google for all these searches . . . which of course means gobs of free traffic which you then try to monetize on the backend with ads . . . ironically Google’s. You can’t fault Calicanis for seeing this business model given how pervasive sites like Digg and Wikipedia are in the Google search results. But Google also has a policy of not wanting to deliver search results within Google’s search results. And since all Mahalo basically is is search results then there could be a bit of a problem for Mahalo whenever Google gets serious about enforcing that rule.

At the end of the day I think it’s all really just a tempest in a tea cup. Barring a massive influx of Facebook-like hype, Mahalo will likely follow the path of every other human-powered search engine and eventually fail . . . or just keep turning over enough money to stay afloat. Techmeme, while highly entertaining for reading about emerging stories, is also a great example of the inordinate amount of attention and nepotism that goes on between the tech blogging community’s inner-circle. If you’re inside that circle you’ll benefit from massive cross-promotions and inter-linking. But if you’re outside that circle you’re SOL (at least compared to the inner-circle.)

Facebook on the other hand is obviously a rising star at the moment. The hype has reached Apple-like levels with all sorts of wild rumors and theoretical potential being bandied about. A lot of it feels a bit 1999-ish to me, but I think the site clearly has some staying power. As a threat to Google and search in general though? No. They’re having a hard enough time monetizing their massive audience with behavioral-targeted ads.

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Has Robert Scoble Jumped the Shark?

By August 27, 2007

Has Robert Scoble jumped the shark on this one? He posted a video that has inflamed the Search Engine Optimization community. Scoble predicts that Mahalo, Facebook & Techmeme are going to beat Google in search in 4 years. Comments from SEOmoz. Danny Sullivan drops the f-bomb. The whole thing is bizarre, especially since Scoble lists […]

Scott Schablow Has Robert Scoble jumped the shark on this one? He posted a video that has inflamed the Search Engine Optimization community. Scoble predicts that Mahalo, Facebook & Techmeme are going to beat Google in search in 4 years. Comments from SEOmoz. Danny Sullivan drops the f-bomb. The whole thing is bizarre, especially since Scoble lists all the detractors in his blog post. I’d love for kbrowder to chime in on this (in a new post) since he is more knowledgeable than me on the subject. However, I know enough to find many of Robert’s comments strange at best.

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Pownce – Coveted Invite-Only Microblog

By August 27, 2007

Following up on Scott’s July 17 post on nanoblogging, here is some info on Pounce from Trendcentral … Just launched at the end of June 2007, Pownce is a microblogging/social networking site – created by Digg-founder Kevin Rose – that has become one of the most talked-about new services among the Silicon Alley set. Invitation […]

Following up on Scott’s July 17 post on nanoblogging, here is some info on Pounce from Trendcentral …

Just launched at the end of June 2007, Pownce is a microblogging/social networking site – created by Digg-founder Kevin Rose – that has become one of the most talked-about new services among the Silicon Alley set.

Invitation only at present, invites are being auctioned off on eBay and are highly coveted much in the same way as Gmail invites were upon its initial launch. Users set up a buddy list which they can then send not only short messages (similar to Twitter), but also invitations, photos, music and other files, making it a more exclusive P2P network. Content can be sent to one friend, a custom group of friends, or even the whole list. We imagine that once the service becomes open to anyone, you’ll be hearing even more about it.

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Can’t say I’m disappointed

By August 27, 2007

Mediapost had a great, short blurb about how the dramatic slowdown in the mortgage business has forced one notorious web advertiser to scale back their media buys. Fewer dancing silhouettes coming your way from Lowermybills.com


Mediapost had a great, short blurb about how the dramatic slowdown in the mortgage business has forced one notorious web advertiser to scale back their media buys.

Fewer dancing silhouettes coming your way from Lowermybills.com

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Yahoo SmartAds to push behavioral targeting to the next level?

By August 16, 2007

This story has been out for awhile, but it’s still limited to a few areas for its test phase so it hasn’t gotten as much attention as it probably deserves. Other behavioral targeting ad networks offering similar capabilities exist, but this would be the first on such a major player. And if it can work […]

This story has been out for awhile, but it’s still limited to a few areas for its test phase so it hasn’t gotten as much attention as it probably deserves. Other behavioral targeting ad networks offering similar capabilities exist, but this would be the first on such a major player. And if it can work as promised, this could be the next major step to push the performance of display ads closer to search advertising.

New York Times
Search Engine Land
Numerous articles on Techmeme

While the promise is huge, the logistical prospects for setting up all the variables and creative might at first seem a little daunting. It would require a different approach to designing online creative as each ad will actually be a series of variables dynamically pulled together on the fly. The beauty is it could scale nicely and accommodate a wide range of messages once it’s setup.

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Adobe wants to push Flash onto wireless devices

By August 16, 2007

“Adobe, the company credited with transforming the Web from a dull to a dynamic environment, is pushing to do the same thing for mobile phones. The San Jose company wants to become a major player in the wireless market by making it easier to use graphics and interactive gadgets, as well as watch Internet videos, […]

“Adobe, the company credited with transforming the Web from a dull to a dynamic environment, is pushing to do the same thing for mobile phones.

The San Jose company wants to become a major player in the wireless market by making it easier to use graphics and interactive gadgets, as well as watch Internet videos, on the small screen.”

More>

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Consumer opinion poll of specific industries

By August 13, 2007

Not a lot to add to this, but I thought this was a rather interesting poll on how consumers view certain industries. MediaPost: US Consumers Love Some Industries, Hate Others

Not a lot to add to this, but I thought this was a rather interesting poll on how consumers view certain industries.

MediaPost: US Consumers Love Some Industries, Hate Others

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Attending Gnomedex from my office in Birmingham.

By August 10, 2007

A short post about Gnomedex, the Blogosphere’s Conference, going on this weekend in Seattle. I’ve been able to attend many of the sessions from my office here in Birmingham, Alabama. The sessions are being streamed live on the Web at http://chris.pirillo.com/live/  The video is a bit choppy but I’ve been mostly pleased. Streaming video of a […]

A short post about Gnomedex, the Blogosphere’s Conference, going on this weekend in Seattle. I’ve been able to attend many of the sessions from my office here in Birmingham, Alabama. The sessions are being streamed live on the Web at http://chris.pirillo.com/live/  The video is a bit choppy but I’ve been mostly pleased. Streaming video of a live event is not a big deal these days. What makes this special is that there is a chat room attached to the stream where any of the 300+ viewers can comment on the live presenter. Some conversations are valuable, some are irreverent (get the old fart off the stage), some lead to other information sources. The thread in the chat room is being projected on the screen for the live audience to see. While this is going on, I know several people that are in the room and they are giving live updates from Twitter (www.twitter.com).  So I am able to ask them questions via Twitter and have the presenter answer my question 2000 miles away. This totally closes the communication loop, in real time. That’s what’s so great about the way the Web is evolving: you can have a meaningful conversation with anyone, anywhere, any time.  http://www.gnomedex.com/2007/

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