Zappos Campaign Is Great Targeting and Timing

By July 30, 2007

Online footwear retailer has introduced a campaign that places ads in the airport security bins. What better way to reach a consumer than when they’ve just removed their shoes and placed them in the bin. The creative really pays off the medium with headlines such as “Getting shoes through security isn’t always fast. Buying them is.” and “Great shoes. No line.” It’s the perfect time to remind each person that they’ve been meaning to take time to buy a new pair. The ads will run for three months at checkpoints within the Reno-Tahoe and Chattanooga, Tenn. airports — among the few currently participating in the bin ad program.

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