Tivo releases data on commercials from StopWatch ratings service

By July 19, 2007

Just do a news search for Tivo StopWatch and you’ll find a wide range of aritlces (with varying opinion/analysis) on the service.

This CNN article seems to have the most raw data included of the top results.

I’ll readily admit my limited knowledge of all the technical details behind how Nielsen currently gathers its numbers. But I’ve always thought that Tivo (as well as cable/satellite providers) were in the best position to implement highly-accurate ratings services given the tuners and DVRs are under their direct control. Granted, there’s also more of a potential conflict of interest.

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