By archive July 19, 2007
Just do a news search for Tivo StopWatch and you’ll find a wide range of aritlces (with varying opinion/analysis) on the service.
I’ll readily admit my limited knowledge of all the technical details behind how Nielsen currently gathers its numbers. But I’ve always thought that Tivo (as well as cable/satellite providers) were in the best position to implement highly-accurate ratings services given the tuners and DVRs are under their direct control. Granted, there’s also more of a potential conflict of interest.