New Social Media Book: The Age of Conversation

By July 17, 2007

More than 100 bloggers contributed to a new book that was released yesterday. The Age of Conversation provides advice on ways that marketers can engage consumers through conversation. The book was compiled by marketing bloggers Drew McLellen, in Iowa, and Gavin Heaton, in Australia. Other than a short Skype conversation, the two haven’t ever met.

“The marketing industry is abuzz about how the citizen marketers are changing the landscape,” says McLellan. “This book captures that new phenomenon.”

I’m downloading the book this morning and I’ll be commenting on some of the essays as I read through them over the next couple of weeks. Stay tuned.

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