Archive for July, 2007

Zappos Campaign Is Great Targeting and Timing

By July 30, 2007

Online footwear retailer Zappos.com has introduced a campaign that places ads in the airport security bins. What better way to reach a consumer than when they’ve just removed their shoes and placed them in the bin. The creative really pays off the medium with headlines such as “Getting shoes through security isn’t always fast. Buying […]


Online footwear retailer Zappos.com has introduced a campaign that places ads in the airport security bins. What better way to reach a consumer than when they’ve just removed their shoes and placed them in the bin. The creative really pays off the medium with headlines such as “Getting shoes through security isn’t always fast. Buying them is.” and “Great shoes. No line.” It’s the perfect time to remind each person that they’ve been meaning to take time to buy a new pair. The ads will run for three months at checkpoints within the Reno-Tahoe and Chattanooga, Tenn. airports — among the few currently participating in the bin ad program.

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Tivo releases data on commercials from StopWatch ratings service

By July 19, 2007

Just do a news search for Tivo StopWatch and you’ll find a wide range of aritlces (with varying opinion/analysis) on the service. This CNN article seems to have the most raw data included of the top results. I’ll readily admit my limited knowledge of all the technical details behind how Nielsen currently gathers its numbers. […]

Just do a news search for Tivo StopWatch and you’ll find a wide range of aritlces (with varying opinion/analysis) on the service.

This CNN article seems to have the most raw data included of the top results.

I’ll readily admit my limited knowledge of all the technical details behind how Nielsen currently gathers its numbers. But I’ve always thought that Tivo (as well as cable/satellite providers) were in the best position to implement highly-accurate ratings services given the tuners and DVRs are under their direct control. Granted, there’s also more of a potential conflict of interest.

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Twitter, Pownce and Nanoblogging

By July 17, 2007

Have you heard of Twitter, Pownce and Jaiku? They’re products in the emerging nanoblogging space. A nanoblog allows the user to type in a quick update on what you’re doing at the moment. Your friends can then see your updates on the web, in an instant message, or in a text message on your phone. […]

Have you heard of Twitter, Pownce and Jaiku? They’re products in the emerging nanoblogging space. A nanoblog allows the user to type in a quick update on what you’re doing at the moment. Your friends can then see your updates on the web, in an instant message, or in a text message on your phone. You’re limited to 160 characters so it’s tough to say much.

Truthfully, when I heard of nanoblogging I really didn’t get it. Why would you want to send updates to others or read the trivialities of your friends? So, I jumped in and opened a Twitter account to see what all the fuss was about. It was an enlightening experience. I found that when you view the updates over a period of time you begin to have a better sense of who someone is, where they generally are, and what’s going on in their life. It can actually enrich the conversation you have with them in person because you know what issues they’ve been dealing with.

Clive Thompson wrote a fascinating article in Wired Magazine about nanoblogging and he had a similar experience. He said that when his four closest friends and worldmates send him dozens of updates a week for five months, he begin to develop an almost telepathic awareness of the people most important to him. He predicts that this is where the Web is headed. If you consider Facebook’s friend status updates, he may be right.

Which of them is right for you? Read this Webware.com piece on how to choose between them. My perception is that Twitter works well on mobile web and SMS, Pownce is mostly for sharing files and Jaiku is good at aggregating them if you use more than one.

So go get a Twitter account and look me up at: http://twitter.com/sschablow . Tell me what you’re doing!

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New Social Media Book: The Age of Conversation

By July 17, 2007

More than 100 bloggers contributed to a new book that was released yesterday. The Age of Conversation provides advice on ways that marketers can engage consumers through conversation. The book was compiled by marketing bloggers Drew McLellen, in Iowa, and Gavin Heaton, in Australia. Other than a short Skype conversation, the two haven’t ever met.“The […]

More than 100 bloggers contributed to a new book that was released yesterday. The Age of Conversation provides advice on ways that marketers can engage consumers through conversation. The book was compiled by marketing bloggers Drew McLellen, in Iowa, and Gavin Heaton, in Australia. Other than a short Skype conversation, the two haven’t ever met.

“The marketing industry is abuzz about how the citizen marketers are changing the landscape,” says McLellan. “This book captures that new phenomenon.”

I’m downloading the book this morning and I’ll be commenting on some of the essays as I read through them over the next couple of weeks. Stay tuned.

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