By archive June 28, 2007
Adverblog had a story up which caught my eye on a bizzarre new in-theater marketing technique that NBC is trying out. It basically uses motion-sensors from within the theater to track the audience’s movement while they collectively play a game.
I tend to agree with the blog author in that I’m not sure this would be a good idea for anything outside major blockbusters. But given the cost to install the motion-sensing systems, that’s probably not likely to happen anyway.