Live Garmin Commercial to Air on ‘Tonight Show’

By June 11, 2007

For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night’s broadcast of The Tonight Show for Garmin International – the folks who brought us that Godzilla-style Super Bowl commercial.

Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company’s mobile direction devices. A “regular” spot will also air during the commercial break immediately following the live commercial .

With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.

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