Archive for May, 2007

Local TV sites gaining ground on newspaper sites

By May 25, 2007

MediaPost has an interesting article up about how the traffic battle is starting to shake out among local news sources. It’ll vary from market-to-market, but overall TV sites seem to be gaining traction as the online news source of choice for local updates. Media Post Article

MediaPost has an interesting article up about how the traffic battle is starting to shake out among local news sources. It’ll vary from market-to-market, but overall TV sites seem to be gaining traction as the online news source of choice for local updates.

Media Post Article

Categories : Uncategorized (0) Comment

Americans Spend Half of Their Spare Time Online

By May 24, 2007

According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication. Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online […]

According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online for entertainment, and to talk about entertainment with other fans. Marketers need to leverage that interest…”

Search engines and social networking sites are gaining in popularity, says the report, influencing an equal number of people as magazines and newspapers. 48% of younger users say they learn about new entertainment through community, review and video sharing sites and blogs. Only 25% say they learn about new entertainment through television.

Two online media activities – sending email and visiting Web sites for personal reasons – are more popular than watching television, says the report.

Story from The Center For Media Research

Categories : Uncategorized (1) Comment

Google daily ‘Hot Trends’ list

By May 23, 2007

Combining the elements of the Google Zeitgeist and Google Trends, Google is unveiling its daily ‘Hot Trends‘ list of the hottest searches (using data up to the most recent hour as well as looking back roughly one week.) As with pretty much any Google keyword list though, realize that heavy filtering of pornographic (and potentially […]

Combining the elements of the Google Zeitgeist and Google Trends, Google is unveiling its daily ‘Hot Trends‘ list of the hottest searches (using data up to the most recent hour as well as looking back roughly one week.) As with pretty much any Google keyword list though, realize that heavy filtering of pornographic (and potentially other terms) is taking place.

For the record, Yahoo’s been doing something like this for this for years with the Yahoo Buzz Index (and also provides a little editorial commentary), but because it’s Google it’s news right?

Categories : Uncategorized (0) Comment

Great viral campaign for next Batman movie

By May 22, 2007

Pronet Advertising (one of the best blog-based news sources for marketing news on social networks) has a good summary of the ongoing viral campaign for the next Batman movie. Also somewhat interesting is the buried message within the buried message on the site www.ibelieveinharveydentoo.com. The page has changed a bit since the campaign was launched […]

Pronet Advertising (one of the best blog-based news sources for marketing news on social networks) has a good summary of the ongoing viral campaign for the next Batman movie.

Also somewhat interesting is the buried message within the buried message on the site www.ibelieveinharveydentoo.com. The page has changed a bit since the campaign was launched just a few days ago (because that phase of the campaign was so successful fans completed that part of the puzzle in just a few short hours.) The buried message within the buried message currently on the page is just a tiny morsel that probably doesn’t give any new facts the movie’s diehard fans didn’t already know. But it’s yet another great nod to viral marketing. Good stuff.

Categories : Uncategorized (0) Comment

Podcast User Demographics

By May 22, 2007

eMarketer has an interesting summary of some of the topline stats for the type of people who listen to (or view) podcasts. It’s definitely a more tech-savvy audience, but according to Comscore the differences between podcast listeners and the average Internet user isn’t as big you’d initially think.

eMarketer has an interesting summary of some of the topline stats for the type of people who listen to (or view) podcasts. It’s definitely a more tech-savvy audience, but according to Comscore the differences between podcast listeners and the average Internet user isn’t as big you’d initially think.

Categories : Uncategorized (0) Comment

Ask.com seeks out Ask a Ninja

By May 22, 2007

I’ve always thought these two should get together. In his latest episode, web celeb Ask a Ninja (flanked by Ask banners) prompts users to go to Ask.com to search for the keyword ‘ninjuice‘ to find his video that briefly explains the word’s origins. It’s well-executed with a quick, easy transition since the banner with the […]

I’ve always thought these two should get together.

In his latest episode, web celeb Ask a Ninja (flanked by Ask banners) prompts users to go to Ask.com to search for the keyword ‘ninjuice‘ to find his video that briefly explains the word’s origins. It’s well-executed with a quick, easy transition since the banner with the Ask search bar frames the video. The payoff’s quick and (currently) only works if you go through Ask.

In fact, if you go to Google and search for ‘ninjuice‘ you’ll get an ad redirecting you back to Ask. Good planning there. A couple technical points though. There’s no robots exclusion tag currently on the landing page to keep Google from eventually spidering it. And I chuckled when I saw the landing page (not hosted by Ask) uses Google Analytics.

If nothing else, maybe it’ll give Ask.com a bit more street cred than its last campaign which seemed too clever for its own good.

Categories : Uncategorized (0) Comment

Events 2.0 – When the Audience Becomes the Speaker

By May 17, 2007

I just read a great blog post from Anne Holland, President of MarketingSherpa. Last week she was at their Selling Subscriptions Summit in New York talking about “Web 2.0,” the new Internet where visitors create and organize content as much as professional publishers do. It struck her as a bit odd that, given the content […]

I just read a great blog post from Anne Holland, President of MarketingSherpa. Last week she was at their Selling Subscriptions Summit in New York talking about “Web 2.0,” the new Internet where visitors create and organize content as much as professional publishers do. It struck her as a bit odd that, given the content of the Summit, the conference was “old-style.” “Speakers spoke and attendees listened.” To their credit, they tried to invoke some 2.0-ness by letting the readers nominate the speakers and topics beforehand.

At least one attendee was still frustrated: “I came to the Summit to get a specific question answered, and with 220 attendees and speakers I know someone here can help me. But I don’t know who specifically to ask or how to meet that one perfect person.” Then the light came on.

Why not host a session where the audience asks the questions and answers the questions? They created the session the next day and recieved “amazing” answers. Anne said, “I noticed several times that the person asking a question and the person who volunteered to answer it were sitting very close to each other in the audience. In one instance, they were sitting beside each other!” I think that this idea is definitely worth testing further. In fact, even if you’re not planning a conference, why not ask the planners at the next conference you attend to create such a session?

Categories : Uncategorized (1) Comment

Ad Model Will Kill iTunes Video

By May 16, 2007

Or so this headline (discussing a Forrester Research study) boldly claims. Now I’m not a big iTunes fan, but I’m not so sure I buy that (and neither do a lot of other people.) Besides, who’s to say iTunes can’t start an ad-supported model for some video downloads, especially TV shows? That being said, I […]

Or so this headline (discussing a Forrester Research study) boldly claims.

Now I’m not a big iTunes fan, but I’m not so sure I buy that (and neither do a lot of other people.) Besides, who’s to say iTunes can’t start an ad-supported model for some video downloads, especially TV shows?

That being said, I could see ad-supported video making a pretty big dent in paid video downloads over the next couple years. YouTube is now testing new video ad models and as larger content providers begin to push their content out on these free, ad-supported services it could start to take its toll on paid services.

It’ll also be interesting to see how the battle between software-based (like iTunes) and browser-based (like YouTube) video services play out. Browser-based platforms obviously have a much larger market, but most of them (YouTube in particular) don’t offer a way to easily download or export the video files . . . yet. Whenever they ever reach that level of functionality is the day things could really snowball for ad-supported video.

Categories : Uncategorized (0) Comment

Nothing But Net for the NBA in Second Life

By May 7, 2007

The NBA announced the launch of NBA Headquarters, a new virtual destination featuring a variety of innovative and interactive NBA elements in Second Life. What makes this launch notable is that it’s not a yawner, like so many other corporate forays into the virtual world. The site has the potential to keep fans coming back […]

The NBA announced the launch of NBA Headquarters, a new virtual destination featuring a variety of innovative and interactive NBA elements in Second Life. What makes this launch notable is that it’s not a yawner, like so many other corporate forays into the virtual world. The site has the potential to keep fans coming back for more. According to an NBA press release,

The NBA’s 3D virtual destination, developed with The Electric Sheep Company, will provide basketball fans and Second Life residents with access to comprehensive features including the T-Mobile Arena, broadband video of classic NBA games and highlights, and an opportunity to have their picture taken with the NBA’s championship trophy in the Toyota Larry O’Brien Trophy Room.

Blogger Paisley (good article) says: “NBA Headquarters includes a virtual basketball court, where avatars can sit and watch a real-time, 3-D diagram of NBA games.”

Categories : Uncategorized (0) Comment

New Tool Mines Personal Data Across the Web

By May 7, 2007

South African security researcher Roelof Temmingh, who worked on security tools such as Wikto, has raised the stakes in searching the web for personal information. Temmingh has developed a tool called “Evolution” that associates data found in multiple search engines and social-networking Web sites such as MySpace.com and LinkedIn. It also uses other sites’ tools […]

South African security researcher Roelof Temmingh, who worked on security tools such as Wikto, has raised the stakes in searching the web for personal information.

Temmingh has developed a tool called “Evolution” that associates data found in multiple search engines and social-networking Web sites such as MySpace.com and LinkedIn. It also uses other sites’ tools to find information behind Internet Protocol addresses, Domain Name System entries, domain registration and more.

Evolution can associate the individual with results found throughout the Net. As a result, data found in one place can bring up results somewhere else. For example, an e-mail address might bring up a domain name, which then may bring up a physical address or phone number. The downside is that fraudsters could use the technology for virtual identity theft. What information do you think Evolution might reveal about you? Try it, you might be surprised.

Categories : Uncategorized (0) Comment