Microsoft campaign to promote IM usage

By May 29, 2007

Microsoft has launched an interesting campaign to promote the use of its instant messenger. For every IM session initiated with its service it will donate a portion of the ad proceeds to a charity in the field of your choosing.

http://im.live.com/

Microsoft is aggressively promoting this campaign to one of the most active IM demographics, college students. The hope is that the more egalitarian goals of the IM service will be enough to create something in this demographic that Microsoft is sorely lacking, brand evangelists.

I’m sure they don’t use this as another selling hook, but the MS Messenger and Yahoo Messenger networks are also now compatible with one another.

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