Facebook Lets Advertisers Reach Members Via Free Apps

By May 25, 2007

Social networking site Facebook has launched a new platform to give advertisers a deeper level of free access to its 24 million users by providing them the ability to write applications that can be shared from person to person. Among initial partners using the new service are Microsoft, Amazon and Obama for America.

Speaking to a hall of developers and business partners at the Facebook f8 Event in San Francisco, Facebook founder and CEO Mark Zuckerberg described the “Social Graph” of the site’s users who influence their friends and contacts. Calling the Facebook Platform an operating system to gain access to the Facebook members, he invited developers to create applications to run across the site. The hope is the advertiser applications will generate more traffic, adding ad inventory for Facebook’s paid advertising through the pages generated by the apps, which will cost nothing to the companies adding them to the site.

Full story curtiousy of ClickZ here

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