Archive for April, 2007

In-Video Ads Coming to YouTube by Summer

By April 27, 2007

From Threadwatch It seemed the next logical progression and should probably serve to give Google AdWords (how much longer will they keep that name now that you can use it to manage other media) a chance to really show off its video ad capabilities. This would also seem to be the next step toward possibly […]

From Threadwatch

It seemed the next logical progression and should probably serve to give Google AdWords (how much longer will they keep that name now that you can use it to manage other media) a chance to really show off its video ad capabilities.

This would also seem to be the next step toward possibly making YouTube content downloadable to portable devices like Ipods, phones, etc. If YouTube ever does get to that point it might start competing more directly with services like Itunes when it comes to downloadable video and subscription-based media like podcasts (since you can also subscribe to invidiual publishers on YouTube similar to an RSS feed.)

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Google cuts deals with Clear Channel and Dish Network

By April 16, 2007

Hey look, another Google post. It’s almost as if they’re a giant advertising force or something. The idea that Google has been trying to crack its way into TV and radio buys is actually old news. They’ve made some acquisitions in this area over the last couple years and have been testing their media buying […]

Hey look, another Google post. It’s almost as if they’re a giant advertising force or something.

The idea that Google has been trying to crack its way into TV and radio buys is actually old news. They’ve made some acquisitions in this area over the last couple years and have been testing their media buying systems (with mixed results up until recently) over the last year.

However, they appear to finally be getting much closer the final stages of having a full-fledged program that they’re willing to roll out to a wider audience.

Google to sell radio ads through Clear Channel

Google and Echostar partner on TV ad deal

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Google to Buy DoubleClick for $3.1 billion

By April 16, 2007

Google appears to have won the bidding battle over Microsoft and others for DoubleClick. Don’t be surprised if Google’s stock price instantly rises accordingly so that their market cap makes the most expensive acquisition in the company’s history “free.” The same thing happened after they acquired YouTube, but DoubleClick could potentially do far more for […]

Google appears to have won the bidding battle over Microsoft and others for DoubleClick. Don’t be surprised if Google’s stock price instantly rises accordingly so that their market cap makes the most expensive acquisition in the company’s history “free.” The same thing happened after they acquired YouTube, but DoubleClick could potentially do far more for their bottom-line than YouTube.

ClickZ Article

Ironically, Microsoft (and several other large media companies) are hoping anti-trust officials will closely scrutinize the proposed acquisition.

New York Times Article

Assuming the merger does go through, expect to see other Internet giants like Microsoft and Yahoo begin purchasing the other largest ad hosting/distribution networks, most notably aQuantive’s Atlas and ValueClick’s Mediaplex.

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Will It Blend?

By April 6, 2007

While I know “Will It Blend” has been out for a little while now, it came onto the national news stage last week in a special on ABC or CBS one…can’t really remember. It was amazing to see a company and its president take such a risk in online marketing with such a simple product […]

While I know “Will It Blend” has been out for a little while now, it came onto the national news stage last week in a special on ABC or CBS one…can’t really remember. It was amazing to see a company and its president take such a risk in online marketing with such a simple product as a blender. This, in my opinion, is a trend that you will see in 2007, a shift for companies to stop worrying about buzz words like “user generated content” and actually create user centered content. Content the user can relate to and connect to your product with. The president made the comment the fun part of this is the ownership people have taken in the idea, making comments like “that was my idea.” This is a new approach companies need to take, stop sitting back and waiting for users to generate content, instead generate content your users want.

The funny part about it when asked if this has really helped his business…he replied with a simple yes and then added in the hundreds of percents.

Check out some of the fun “Will It Blend” videos at the link above.

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Advertisers on Advertising

By April 4, 2007

Not much to blog about here, but the real question is agencies are saying they are going to change, especially in the realm of interactive media, but will they really change and will their clients allow them to.

Not much to blog about here, but the real question is agencies are saying they are going to change, especially in the realm of interactive media, but will they really change and will their clients allow them to.

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