Product placement meets user-generated content

By March 28, 2007

The YouTube phenom Lonelygirl15 has signed a product placement deal with Hershey to promote its Icebreakers gum.

MarketingVox article

Could Ask A Ninja be sporting some Oakleys in the near future? A few television networks already promote their programming on his podcast. In fact, Paramount studios is currently using him to help promote the upcoming movie Blades of Glory.

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Comments
Nadim Elgarhy July 10, 2007

There is an online product placement agency for online-videos shared on websites like YouTube, Metacafe, Dailymotion, … it’s called Brandfame – http://www.brandfame.com – check it out, it’s free.

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