Archive for March, 2007

Competition for Second Life?

By March 8, 2007

Or just more gaming and self promotion from Sony? Sony announced Wednesday, at the Game Developer Conference in San Francisco, two games for its PlayStation 3. The first, called “Home,” is very similar to Second Life, but offered with a fair amount of games, music, and movies (All “Sony-approved”). The second game is called “LittleBigPlanet,” […]

Or just more gaming and self promotion from Sony?

Sony announced Wednesday, at the Game Developer Conference in San Francisco, two games for its PlayStation 3. The first, called “Home,” is very similar to Second Life, but offered with a fair amount of games, music, and movies (All “Sony-approved”). The second game is called “LittleBigPlanet,” where players can build games and such for avatars in a virtual world. Versions of each should be available in the fall.

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Google testing the holy grail of keyword research tools?

By March 8, 2007

It’s always been frustrating having to explain to prospective clients considering an SEM campaign that I can’t tell them the EXACT number of searches conducted on Google for a specific keyword (at least before we launch a campaign.) Google has always considered the specific volume for individual keywords a closely-guarded secret. Only in the last […]

It’s always been frustrating having to explain to prospective clients considering an SEM campaign that I can’t tell them the EXACT number of searches conducted on Google for a specific keyword (at least before we launch a campaign.) Google has always considered the specific volume for individual keywords a closely-guarded secret. Only in the last year or so have they finally made their more general Keyword Tool somewhat useful again by adding relative volume data (i.e., volume on a scale of 1-5.)

As a result, we’ve always had to conduct keyword research on a number of sources to get a good feel for the true keyword volume and competition that’s really out there. Some tools are better than others, but nothing is as good as the data straight from the horse’s mouth.

But now Google appears to finally be testing the possibility of a more open-door policy. While it didn’t show up when I was conducting my own keyword research this morning, apparently it did show up for at least one person. I just hope it really was a test and not a mistake.

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Ads Now Available in Google Earth

By March 7, 2007

Google Earth is safe from billboards no more. Observe this screen shot of a Google Earth search for “Car Rental” in Boston, MA. The cool thing is that opportunity to ‘own’ your business billboard in cyber-mapping-space is available. Nice way to let your guests know where the party is. Via: www.cherryflava.com

Google Earth is safe from billboards no more. Observe this screen shot of a Google Earth search for “Car Rental” in Boston, MA. The cool thing is that opportunity to ‘own’ your business billboard in cyber-mapping-space is available. Nice way to let your guests know where the party is. Via: www.cherryflava.com

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Fast Food Restaurants Create Product Specific Web Sites

By March 1, 2007

Fast food restaurants have launched several product specific websites in the last couple of weeks. McDonalds launched a website with two, man versus dolphin, games to promote the Filet-O-Fish sandwich. In “Aquatic Tennis,” man and dolphin use a Filet-O-Fish as a tennis ball the object of “Ocean Commotion” is to keep your filet balanced on […]

Fast food restaurants have launched several product specific websites in the last couple of weeks.

McDonalds launched a website with two, man versus dolphin, games to promote the Filet-O-Fish sandwich. In “Aquatic Tennis,” man and dolphin use a Filet-O-Fish as a tennis ball the object of “Ocean Commotion” is to keep your filet balanced on your nose longer than the dolphin.

Hardee’s is using a tempting blonde model who takes center stage on the company’s Spicy Buffalo site and alluringly frolics about . It’s all to promote the chain’s new Buffalo Chicken Sandwich.


Dairy Queen got in the Valentine’s Day mood with the launch of DQSlowJam.com. The site allows users to create a cheesy customized serenade for their significant others, one that’s sung to their loved ones by a large set of lips. Choose a voice (Luther Lake, Sharona), favorite DQ cake, type of music (sax appeal, smoove groove) and the mood (nights in white satin, natch). Each combination comes with its own set of wacky lyrics. And if you’re craving some ice cream, there’s a store locator link on the site.

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