Fast Food Restaurants Create Product Specific Web Sites

By archive March 1, 2007

Fast food restaurants have launched several product specific websites in the last couple of weeks.

McDonalds launched a website with two, man versus dolphin, games to promote the Filet-O-Fish sandwich. In “Aquatic Tennis,” man and dolphin use a Filet-O-Fish as a tennis ball the object of “Ocean Commotion” is to keep your filet balanced on your nose longer than the dolphin.

Hardee’s is using a tempting blonde model who takes center stage on the company’s Spicy Buffalo site and alluringly frolics about . It’s all to promote the chain’s new Buffalo Chicken Sandwich.


Dairy Queen got in the Valentine’s Day mood with the launch of DQSlowJam.com. The site allows users to create a cheesy customized serenade for their significant others, one that’s sung to their loved ones by a large set of lips. Choose a voice (Luther Lake, Sharona), favorite DQ cake, type of music (sax appeal, smoove groove) and the mood (nights in white satin, natch). Each combination comes with its own set of wacky lyrics. And if you’re craving some ice cream, there’s a store locator link on the site.

Categories : Uncategorized


No comments yet.

Leave a comment

(required)

(required)