Beyond The Super Bowl Spot – Directing The Engagement Online

By February 7, 2007

At $2.6 million a pop, placing a :30 during the Super Bowl was an expensive venture. Many of these brands choose to use this $2.6 million opportunity as a way to encourage furthur engagement in the online world. ClickZ has a great subjective read on how succesful (or not) each of these brand was in this endevor. The entire article can be found here (it is a bit long, but offeres some interesting insight to all marketers trying to merge the user experience from the traditional to the interactive). The article states that over 70 million Super Bowl watchers will go online to find out more about the commercials and companies they saw in these Super Bowl ads. Pretty powerful stuff…

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