By archive January 18, 2007
We’ve found a fun promotion in The Sopranos A&E Connection, an interactive online game that works with the real-time broadcast of the TV show. Players get game pieces from real world media, such as magazine ads, and use an online game board to predict what will happen in the episode, thus earning points to win weekly prizes and the grand prize of a ‘suitcase of cash’ worth $100,000. This scavenger hunt/fantasy sports-like competition kicks off tomorrow when the first two episodes air. Built by area/code, this is one of the first web-based games that has coincided with a synchronized TV broadcast—something that should be very appealing to marketers and gamers alike.