By archive January 18, 2007
Every marketer wants to stay ahead of the curve when it comes to keeping up with new media. But with the pace and evolution of new technology it’s difficult just to keep up with the meaty mainstream part of the curve – much less get out front with the bleeding edge. By the time you can setup and coordinate a large-scale campaign targeting the latest and greatest new media offerings there’s a very good chance people have already moved on to greener pastures.
You’ve got to stay out front. But how can you tell which new media phenom is going to takeoff and which is going to flop? Which is going to have traction and which is going to be a flash in the pan? Look no further than your local computer geek. Every office has them. The new media and technology that are just now gaining awareness in the mainstream are likely the exact same sources your friendly computer geek was using many months or years ago. YouTube? Blogging? Facebook? SMS? GoogleEarth? Podcasts? Wikipedia? RSS? This is territory they’ve conquered long before.
The information age has forced us all to be computer geeks to varying extents. But there will always be that intrepid bunch of pioneering poindexters among us who live out on the front lines. They’re already out there sifting through the noise to determine what’s worthwhile and what’s not. So next time you see your resident computer geek, pick their brain and see what they’re up to. Flickr? Digg? Del.icio.us? LinkedIn? Skype? Joost? Even if you have no idea what they’re talking about (or if there doesn’t seem to be any readily apparent marketing applications) at least you’ll be getting a glimpse into what will soon be making its way into the mainstream. And that gives you a chance to stay ahead of the curve.