Archive for January, 2007

Resolutions for 2007

By January 8, 2007

A lot of the industry blogs I read have new years resolutions. Some are funny, some are serious and some are a nice mixture of both. Adaptive Path has been doing this for the past three years and provide some interesting little paragraphs, so I figured who is Luckie to buck the trend. So join […]

A lot of the industry blogs I read have new years resolutions. Some are funny, some are serious and some are a nice mixture of both. Adaptive Path has been doing this for the past three years and provide some interesting little paragraphs, so I figured who is Luckie to buck the trend. So join the conversation and put your resolutions in writing (…or typing…whatever).

1. Figure out what is Web 2.0: Still to this day if you ask 10 industry developers, designers or internet marketers, you will get 10 different definitions. The best attempt I have read is by Tim O’Reilly in his article “What is Web 2.o?.”

2. Think like the user….and the client: In a commercial world information architects, designers, programmers and marketers have to understand that we have to represent both the user and the client, even if one of them is causing us headaches.

3. To not let the tools I use hinder my ideas: Too many times I have found myself saying something is not possible because I do not have the tools. Good ideas are just that, so do not let a platform or program hinder you from giving those ideas life.

I have many more, but I figured it would be better for the other authors of this blog to share. Happy New Year to all!

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New site ratings service, Quantcast

By January 5, 2007

Quantcast.com Even though it’s easy to get information overload in the online analytics world, it’s always nice to get useful data. And when it comes to analyzing traffic on other sites, we can never have enough quality sites to corroborate numbers with. Nielsen and Hitwise aren’t exactly cheap tools that are available to everyone. Plus, […]

Quantcast.com

Even though it’s easy to get information overload in the online analytics world, it’s always nice to get useful data. And when it comes to analyzing traffic on other sites, we can never have enough quality sites to corroborate numbers with. Nielsen and Hitwise aren’t exactly cheap tools that are available to everyone. Plus, even these expensive services are far from perfect, especially when it comes to analyzing smaller sites. Alexa (as inaccurate as it may sometimes be) is at least free. So it’s hard to complain when you know you’re getting dodgy data.

Quantcast is now offering another free alternative. And for what it is, I have to say I’m pretty impressed. As with any of these services, the smaller the site the less accurate the numbers. But it’s nice to see an attempt at providing information on traffic, demographics and “siteographics” all in a single snapshot. It’s yet another free tool advertisers now have at their disposal.

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Marketing people! Who can trust them?

By January 2, 2007

Posted for Doug:I recently saw an episode of the PBS news magazine “Frontline” entitled “The Persuaders” that I would like to tell everyone about. It was a fascinating documentary, actually made in 2004, about the influence of advertising and marketing on today’s culture. If you missed it, don’t worry. PBS makes it available online for […]

Posted for Doug:
I recently saw an episode of the PBS news magazine “Frontline” entitled “The Persuaders” that I would like to tell everyone about. It was a fascinating documentary, actually made in 2004, about the influence of advertising and marketing on today’s culture. If you missed it, don’t worry. PBS makes it available online for free. They have even broken the 90 minute documentary down into 6 easy-to-watch segments. So timeshift with your PC, or even space shift if you have wireless broadband, and watch it at your convenience.

You’ll learn such concepts (and buzzwords) as Narrowcasting, Data Mining, Branded Entertainment, and Ethnography. But don’t worry. It won’t bore you to tears like a college lecture. This is great infotainment. And personally, my favorite part of the show focused on comparing brand loyalty to the passion that cult and or gang members have for their group. Here’s a quote:
“I’ve interviewed people who are brand loyalists of Saturn Car Company,” Atkin says, “and they will use the same vocabulary as someone who is a cult member of Hare Krishna. They will say that other car users need to be `saved,’ or that they are part of the `Saturn family’ with no hint of irony. [They] absolutely and completely believe it.”
What, don’t have 90 minutes to kill? I recommend clips 4 and 5 as the best overall. That should lower your viewing time to 15 or 30 minutes. Enjoy the show.

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

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Top searches of 2006

By January 1, 2007

Even though those of us in the marketing and technology are always supposed to be ‘looking forward’ it’s nice to occasionally look back and see what was. With that in mind, here are the top searches for 2006 on the two largest search engines, Google and Yahoo. Google 2006 Zeitgeist Yahoo Buzz Index 2006

Even though those of us in the marketing and technology are always supposed to be ‘looking forward’ it’s nice to occasionally look back and see what was. With that in mind, here are the top searches for 2006 on the two largest search engines, Google and Yahoo.

Google 2006 Zeitgeist

Yahoo Buzz Index 2006

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