By archive January 21, 2007
I am sure I am not the only one that has seen the new “Rock em’ Sock em’ Dodge Ram Truck” Commercial. Initially I thought, not a bad commercial. It was funny, had some cool graphics and got the message across that a Dodge Ram is a tough truck. Mission accomplished, as a whole a pretty positive reaction.
So what am I writing about? At what point can media placement destroy a commercial and start to take a good idea and positive feedback and make it negative. During the past bowl season the commercial was played excessively, basically in every commercial break, and the trend has not stopped. Within a two hour span tonight I saw the commercial 3 times on the same network. At this point I am so tired of the commercial that I now feel that Dodge is not creative enough to provide the viewing public with something new.
You are most likely saying, who is this guy to make such a judgment? Maybe, but within my circle of friends and around the office the sentiment is the same and you do not even have to bring up the conversation, it gets brought up for you.
Lets forget Dodge and turn to the question, can media placement, especially excessive media placement, destroy a commercial? The TV advertising industry is obsessed with one thing, number of people watching your commercial, called an impression. Is this a good measuring stick anymore. Would a client prefer 1 million good and valued impressions, or 2 million good and 1 million bad? I do not have the answer to that question, but I figured it is a question worth debating.
If by some small chance you have not seen the commercial: