Widgets as the next branding mechanism

By November 14, 2006

I’ve been using widgets on my mac at home for a couple of years now, but didn’t realize they were available cross-platform. This is something we should think about for all of our clients, from a new media perspective.

ADWEEK – NEW YORK Ad executives often say that good creative cannot be churned out like so many “widgets,” a handy catchall term signifying any commodity. But now advertisers are using the term to describe a specific new application, one they hope will break through Internet clutter to connect with consumers.

Widgets are mini-Web applications that are downloaded onto a user’s desktop or transported into personal Web pages, blogs and social-network profiles. For users, they are a source of constantly updated information, from weather to sports scores to personal photos, that can eliminate the need to visit multiple Web sites.

Here’s the whole story – http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1000652495

Categories : Uncategorized

Comments
KeithB November 15, 2006

They can definitely have some branding impact. But you also have to respect the users by giving them something useful and unique.

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