ShopWiki Lets Shoppers Get to Know Elmo

By November 27, 2006

Continuing the Wiki exploration, this time with consumer generated video clips of product demos. ShopWiki has been integrating user-mad videos by offering $50 each for the first 500 submissions. There are several hundres now and the site has footage of over 120 million products from 180,000 US retailers. The story in DIRECT Magazine. The Elmo demo.

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