Archive for November, 2006

WEAR YOUR MUSIC ON YOUR SLEEVE

By November 13, 2006

Scientists at an Australian government branch called the Commonwealth Scientific and Industrial Research Organization are pushing their latest invention, a high-tech t-shirt with built-in motion sensors. So what, you say? Just this: Once the wearer starts mimicking the motions of a guitar player, sensors in the material pick up the movement and convert it into […]


Scientists at an Australian government branch called the Commonwealth Scientific and Industrial Research Organization are pushing their latest invention, a high-tech t-shirt with built-in motion sensors. So what, you say? Just this: Once the wearer starts mimicking the motions of a guitar player, sensors in the material pick up the movement and convert it into actual guitar riffs.

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‘I Want My ITV!’

By November 13, 2006

The interest in online video has skyrocketed over the past year. Videos were offered for download on iTunes. Networks began experimented with pre-releasing new shows online — and offering instant reruns. Internet news sites put up additional video coverage. And then Google scooped up YouTube for $1.65 billion. Computer screens started looking more and more […]


The interest in online video has skyrocketed over the past year. Videos were offered for download on iTunes. Networks began experimented with pre-releasing new shows online — and offering instant reruns. Internet news sites put up additional video coverage. And then Google scooped up YouTube for $1.65 billion.

Computer screens started looking more and more like TV screens. And now comes the news, from the “Consumer Internet Barometer,” maintained by the Conference Board and TNS Research, that one out of every 10 online users watches television broadcasts online.

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Branding and Photos Grab E-Readers Attention

By November 13, 2006

According to a new study from e-mail services provider Silverpop Systems Inc, reported by Internet Retailer, branding in an e-mail subject line is critical to campaign success, worth an open rate that’s 32% to 60% higher than when the e-mail doesn’t have such branding. The study also finds that: Lifestyle photography pays off in higher […]

According to a new study from e-mail services provider Silverpop Systems Inc, reported by Internet Retailer, branding in an e-mail subject line is critical to campaign success, worth an open rate that’s 32% to 60% higher than when the e-mail doesn’t have such branding.

The study also finds that:

  • Lifestyle photography pays off in higher e-mail click rates for B2C marketers. The average click rate for B2C e-mails with lifestyle photography was 6.3% and 5.4% without it.
  • For B2B e-mails, the 4.1%, click rate for those that included lifestyle photography was lower than the 5.3% for e-mails that didn’t include it

In addition, the summary shows that the study says the postcard design, a favorite of b2c e-mail marketers, doesn’t produce the highest click rates for them. The newsletter format produced average click rates of 7.1% for the B2C respondents, versus 6.2% for e-mails using the postcard layout.

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Microsoft Debuts Google Earth Killer

By November 10, 2006

Mathew Creamer writes in Ad Age about Microsoft Virtual Earth, 2-D and 3-D map/search app two years in the making. He says it’s designed with a very clear purpose: to kill Google Earth. He describes it as Xbox to Google Earth’s Atari. You can fly through one of the rendered cities (currently around 15 of […]


Mathew Creamer writes in Ad Age about Microsoft Virtual Earth, 2-D and 3-D map/search app two years in the making. He says it’s designed with a very clear purpose: to kill Google Earth. He describes it as Xbox to Google Earth’s Atari. You can fly through one of the rendered cities (currently around 15 of them) in an overhead view, street-level 3-D view or anywhere in between. It quite amazing detail and what interests me as a marketer are the advertising options. You can enhance your real-world presence (stadium or building logos) and even buy billboards floating in the sky. Virtual Earth’s Chris Sampson says, “It really is an interesting bridge between the real world and Second Life.”
Ad Age Article>
Virtual Earth (in Live Search–you must download a PC plug-in)

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Is DirecTV Planning New Services?

By November 9, 2006

I got a phone call Monday night from DirecTV and almost hung up. Who wants to sit through a survey about customer service, etc.? But when she mentioned she wanted my opinions for possible new services I was hooked. I was asked to rate my interest in a smorgasbord of wiz-bang, highly personalized services. I […]

I got a phone call Monday night from DirecTV and almost hung up. Who wants to sit through a survey about customer service, etc.? But when she mentioned she wanted my opinions for possible new services I was hooked. I was asked to rate my interest in a smorgasbord of wiz-bang, highly personalized services. I wish I had recorded the call so I could remember everything. If even half of them make it to market it would drastically improve the home entertainment experience. Some of the questions were,”How important would it be to you if you could:”

  • Download movies or entertainment on demand
  • Record programming on one DVR and then watch it on any television in the house
  • Record DirecTV programming to your computer
  • Be able to record your saved programs to DVD from DVR
  • Be able to record your saved programs to DVD from your computer
  • Record a collection of music and play it in any room in the house
  • Record two shows at once and watch a third one live with the ability to pause, etc.
  • etc. etc. etc.

I haven’t seen any news or blogs about this. Has anyone else?

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ColdFusion Blog Revived

By November 9, 2006

Keving Yank, the SitePoint Tech Times editor wrote an article about The State of Cold Fusion. He got such a huge response from passionate CF programmers that they are going to revive the blog InFused. You might want to put it on your reading list.

Keving Yank, the SitePoint Tech Times editor wrote an article about The State of Cold Fusion. He got such a huge response from passionate CF programmers that they are going to revive the blog InFused. You might want to put it on your reading list.

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One of my favorite ‘political’ ad campaigns

By November 7, 2006

Too bad they didn’t renew this campaign for the midterm elections this year. I’d love to see him again in 2008. But given NetZero’s shrinking marketshare I’m not too hopeful. Still, I thought it was a great all-around campaign. The TV creative is still some of my favorite and all the spots use a similar […]

Too bad they didn’t renew this campaign for the midterm elections this year. I’d love to see him again in 2008. But given NetZero’s shrinking marketshare I’m not too hopeful. Still, I thought it was a great all-around campaign. The TV creative is still some of my favorite and all the spots use a similar style humor.

But the surprisingly entertaining part was actually the online component of the campaign. Candidate Zero was supposed to be on a cross-country tour like any other political figure. And to keep up with his whereabouts, NetZero’s ad agency created a blog with humor in the exact same vein. Unfortunately, the site (www.candidatezero.com) no longer exists. But thanks to the Wayback Machine, you can get a glimmer of some of the old blog entries.

http://blog.candidatezero.com/

This may not be cutting edge, then again for 2 years ago this was pretty forward-thinking. But given the elections and the recent entry about fake blogs it made me remember the campaign.

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McFlog: Fake Blog Revealed

By November 6, 2006

I’ve linked an article about the fake McDonald’s blog that Joseph Jaffe mentioned in our session last Friday. This particular article is focused on the fact that McDonald’s was the latest large corporation caught constructing fake blogs (or flogs). I think that Joseph’s point is more relevant, which is that the blogs were irrelevant and […]

I’ve linked an article about the fake McDonald’s blog that Joseph Jaffe mentioned in our session last Friday. This particular article is focused on the fact that McDonald’s was the latest large corporation caught constructing fake blogs (or flogs). I think that Joseph’s point is more relevant, which is that the blogs were irrelevant and uninteresting.

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Two Great Marketing Firms Merge

By November 6, 2006

When I need to know what works and what doesn’t or I need to know what is working best, I have always turned to the great resources of MarketingSherpa and MarketingExperiments. It seems like a natural fit that ME has acquired MS. According to Dr. Flint McGlaughlin, director of MarketingExperiments.com, the two research firms will […]

When I need to know what works and what doesn’t or I need to know what is working best, I have always turned to the great resources of MarketingSherpa and MarketingExperiments. It seems like a natural fit that ME has acquired MS. According to Dr. Flint McGlaughlin, director of MarketingExperiments.com, the two research firms will function separately but as close partners, continuing to bring marketing professionals practical research data, networking summits, and training. He says, “MarketingExperiments conducts real-time experiments; MarketingSherpa conducts benchmark studies and case studies. By working together, the two firms will be able to better serve their nearly 300,000 subscribers and members.” Bookmark them as a resource.

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Could MySpace be the latest flash mob victim?

By November 3, 2006

Washington Post Article Interesting read about how MySpace (like many other social networking sites before it) runs the risk of becoming passe to the more hip (and extremely fickle) teenage market. I kept joking that Facebook was basically a slightly more mature version of MySpace. If MySpace is dominated by teenagers, Facebook is dominated by […]

Washington Post Article

Interesting read about how MySpace (like many other social networking sites before it) runs the risk of becoming passe to the more hip (and extremely fickle) teenage market.

I kept joking that Facebook was basically a slightly more mature version of MySpace. If MySpace is dominated by teenagers, Facebook is dominated by 20s-somethings. We shouldn’t be at all shocked to see a gradual exodus by a lot of teens toward Facebook (or a similar alternative.) With the short attention span of the online world, loyalty (in the traditional sense) is tough to come by.

Facebook is still on the market too. Supposedly Yahoo was very close to a deal a few weeks ago but Facebook balked. If MySpace eventually begins to bleed users from what was previously one of their strongest user-bases, it may prove wise for the Yahoos and Googles of the world to stay away from sites such as this (as long as the asking prices apparently now seem to be in the billions.)

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