"QR" could be the next big thing in wireless ads

By October 17, 2006

Quick response ads allow mobile device users to download online information via bar codes embedded in movie posters, business cards and outdoor ads. The technology has spread like wildfire in Japan, in part because Denso Wave, the company that patented the process, allows its widespread free use among marketers. Moreover, wireless carriers have agreed on a single standard for reading the codes.

International Herald Tribune

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