Archive for October, 2006

"Start pages" show new ad strength in the portal

By October 31, 2006

Why Mainstream Media Is Taking a Cue From These Web GiantsThe so-called start page is becoming the hot online ad location, with mainstream media, including The New York Times, USA TODAY and ESPN, launching the Web 2.0 version of the old-school portal, which can be personalized by users. That is according to Steve Rubel, SVP […]

Why Mainstream Media Is Taking a Cue From These Web Giants
The so-called start page is becoming the hot online ad location, with mainstream media, including The New York Times, USA TODAY and ESPN, launching the Web 2.0 version of the old-school portal, which can be personalized by users. That is according to Steve Rubel, SVP in Edelman’s Me2Revolution practice, who says: “Keep an eye on this space. There’s a big battle brewing, and the race is still wide open.” THIS IS A MUST READ! CONSIDER ALL CLIENTS CANDIDATES FOR PERSONALIZATION.>>

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Commentary: Allaire’s Brightcove will surpass YouTube’s success

By October 30, 2006

Jeremy Allaire’s Brightcove will become “a media powerhouse to rival any out there,” says this Advertising Age commentary, noting that the model set itself apart by incorporating licensed content from the onset and not relying on posts by consumers. Major media and entertainment content owners already have chosen Brightcove as their broadband-video distributor, and more […]

Jeremy Allaire’s Brightcove will become “a media powerhouse to rival any out there,” says this Advertising Age commentary, noting that the model set itself apart by incorporating licensed content from the onset and not relying on posts by consumers. Major media and entertainment content owners already have chosen Brightcove as their broadband-video distributor, and more are poised to do the same, according to this commentary. More>> (free registration) (10/29)

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Clever MMORPG Has A Growing Fanbase

By October 30, 2006

The doodled stick figures of MMORPG (Massively-Multiplayer Online Role-Playing Game) Kingdom of Loathing may seem like a step backward in gaming graphics, but that certainly hasn’t stopped the thinking man’s video game from becoming a cult hit. First launched in 2003, the intentionally humorous game now has 140,000 regular users; creator Zack “Jick” Johnson has […]

The doodled stick figures of MMORPG (Massively-Multiplayer Online Role-Playing Game) Kingdom of Loathing may seem like a step backward in gaming graphics, but that certainly hasn’t stopped the thinking man’s video game from becoming a cult hit. First launched in 2003, the intentionally humorous game now has 140,000 regular users; creator Zack “Jick” Johnson has even quit his day job and hired a staff to keep it up on the technical back end.

Players engage in single-player play via battling monsters ranging from ninja snowmen to “sk8 gnomes,” but can also elect to interact with each other through what’s known as player versus player competition and by trading goods and services in the in-game economy—game currency can be bought on the sly on eBay and players can create stores in the Mall of Loathing to sell items to other players. But what really sets this game apart from the others is its clever use of humor and pop culture winks and nods that include everything from Charles in Charge and Twin Peaks to “Stairway to Heaven” and Fear and Loathing in Las Vegas; players like the game’s smart sense of humor and that they must be “in the know” to excel. And if that wasn’t “highbrow” enough for a videogame, players must also pass an English grammar and spelling test before they can use the game’s integrated chat system.

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Site lets bloggers and podcasters host call-in shows

By October 24, 2006

Taking heated comment section feuds (when readers pick fights with bloggers and other readers in a blog’s comment section) even further, bloggers and podcasters now have the chance to engage in direct discourse with their devoted readers and/or listeners—this time, via live listener call-in segments. Often described as “podcasting 2.0,” a site called BlogTalkRadio enables […]

Taking heated comment section feuds (when readers pick fights with bloggers and other readers in a blog’s comment section) even further, bloggers and podcasters now have the chance to engage in direct discourse with their devoted readers and/or listeners—this time, via live listener call-in segments. Often described as “podcasting 2.0,” a site called BlogTalkRadio enables registered users to schedule show times and receive callers through an assigned phone number, foregoing the more traditional broadcasting routes that required radio stations and producers.

See full article here http://www.trendcentral.com/trends/trendarticle.asp?tcArticleId=1700

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Google Launches Custom Vertical Search for Site Owners

By October 24, 2006

I thought this was pretty cool. Granted, they’ll serve AdWords ads within these search results (unless you’re a non-profit.) But it would be pretty slick to be able to define specific sites (or a group of sites) that you’d like to limit your searches to. While many of our clients wouldn’t want to drive people […]

I thought this was pretty cool. Granted, they’ll serve AdWords ads within these search results (unless you’re a non-profit.) But it would be pretty slick to be able to define specific sites (or a group of sites) that you’d like to limit your searches to.

While many of our clients wouldn’t want to drive people to potential rivals (although you might be able to exclude them) I could see some potential value in it. You could give your customers the additional value of other resources, but have some control over where you send them.

http://clickz.com/showPage.html?page=3623761

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Branding via Keywords?

By October 23, 2006

Is it possible to create brand appeal through keywords? Can a brand be enhanced using search ads? from Adweek – INPRINT…Direct response marketers have long been in love with search ads and their ability to reach users already on the hunt for specific goods and services. Now, some advertisers are taking a broader view of […]

Is it possible to create brand appeal through keywords? Can a brand be enhanced using search ads?

from Adweek – INPRINT…
Direct response marketers have long been in love with search ads and their ability to reach users already on the hunt for specific goods and services. Now, some advertisers are taking a broader view of search, buying terms they want consumers to associate with their brands, even though the searchers clearly aren’t hunting for their products.

Honda has bought thousands of such keywords as part of a new campaign for its CRV. While it continues to buy auto terms as well, the carmaker is acquiring keywords related to its new “Crave” theme, like “chocolate,” “banana splits” and “celebrity gossip,” all designed to bring searchers to a community Web site Honda created for users to collect and share craves. RPA, Honda’s agency, mined data from tools like Yahoo’s Buzz Index to select terms that are not just crave-related, but also skewed to a main CR-V target audience: young women. In a month, the search ads have drawn over 500,000 people to the site.

http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1000652495

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Google’s Outlook

By October 23, 2006

In this morning’s ZDNet Tech Update there was an interesting article about Google’s future. It think it’s worth a read for the search engine folks. Google is NOT invincible: five reasons why

In this morning’s ZDNet Tech Update there was an interesting article about Google’s future. It think it’s worth a read for the search engine folks.

Google is NOT invincible: five reasons why

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Creative Advertisement

By October 20, 2006

http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/

http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/

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"QR" could be the next big thing in wireless ads

By October 17, 2006

Quick response ads allow mobile device users to download online information via bar codes embedded in movie posters, business cards and outdoor ads. The technology has spread like wildfire in Japan, in part because Denso Wave, the company that patented the process, allows its widespread free use among marketers. Moreover, wireless carriers have agreed on […]

Quick response ads allow mobile device users to download online information via bar codes embedded in movie posters, business cards and outdoor ads. The technology has spread like wildfire in Japan, in part because Denso Wave, the company that patented the process, allows its widespread free use among marketers. Moreover, wireless carriers have agreed on a single standard for reading the codes.

International Herald Tribune

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Goodby, Silverstein Transformed–Can Luckie do the Same?

By October 17, 2006

Digital Agency of the Year: Goodby, SilversteinHot San Francisco Shop Rides the RevolutionGoodby, Silverstein transformed from a declining TV powerhouse to become the Digital Agency of the Year. How did they get there? They took away media-based silos and ramped up interactive resources — really ramped them up. In just a year, Goodby has gone […]

Digital Agency of the Year: Goodby, Silverstein
Hot San Francisco Shop Rides the Revolution


Goodby, Silverstein transformed from a declining TV powerhouse to become the Digital Agency of the Year.

How did they get there? They took away media-based silos and ramped up interactive resources — really ramped them up. In just a year, Goodby has gone from devoting 20% of its manpower and content investment in interactive work to spending about 60% in the area. And it changed how it operates. “We’ve always been considered a conservative company,” Mr. Silverstein says. “But a year ago, we made the decision to create a very different agency and to get rid of titles that restricted talent to a particular role.” PLEASE READ THE ENTIRE STORY

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