Archive for September, 2006

Delivering Contextual Relevance Through Segmentation

By September 18, 2006

Over the past year, agencies and businesses alike have begun to use optimization and analytics for marketing in ways they never have and never could before, with outstanding results. Nowhere is the strategy becoming more prevalent than with the landing page. Since about half of all online ad dollars go into paid search, landing page […]

Over the past year, agencies and businesses alike have begun to use optimization and analytics for marketing in ways they never have and never could before, with outstanding results. Nowhere is the strategy becoming more prevalent than with the landing page.

Since about half of all online ad dollars go into paid search, landing page optimization can reap tremendous rewards. The very nature of search marketing affords us the opportunity to deliver contextual relevance in ways that were unimaginable to marketers just a decade ago. Also, these search-focused strategies transfer to other forms of user-controlled media or pull marketing, which should be gaining more attention in your marketing plans. Please read more>>

Categories : Uncategorized (0) Comment

SEC Footbal LIVE ON THE NET!

By September 15, 2006

CBS SPORTS AND CSTV NETWORKS will jointly offer a package of Southeastern Conference football games and a new post-game show to be streamed live on CSTV.com starting this Saturday. Through the new service–SEC All-Access–subscribers will be able to stream CBS’ SEC Game of the Week and watch SEC Football Nation, a 30-minute wrap-up show hosted […]

CBS SPORTS AND CSTV NETWORKS will jointly offer a package of Southeastern Conference football games and a new post-game show to be streamed live on CSTV.com starting this Saturday. Through the new service–SEC All-Access–subscribers will be able to stream CBS’ SEC Game of the Week and watch SEC Football Nation, a 30-minute wrap-up show hosted by CSTV’s Greg Amsinger, following games. The games streamed on CSTV.com will not carry the commercials aired on TV, and local black-out restrictions will apply to CSTV Webcasts. SEC All-Access subscribers can view individual games for $7.95 a month or $19.95 for the entire season. Games will also be available on-demand for later viewing.

Categories : Uncategorized (0) Comment

Current Trends in Web Design

By September 14, 2006

No too terribly in depth, but an interesting read: http://www.ontoinfo.com/2006/09/13/current-trends-in-web-design/

No too terribly in depth, but an interesting read:

http://www.ontoinfo.com/2006/09/13/current-trends-in-web-design/

Categories : Uncategorized (0) Comment

New Search Engine Gives Human Touch

By September 7, 2006

A paradigm shift in searching? “…ChaCha, is instead putting its faith in an army of 3,000 expert searchers to personally help users find what they’re seeking. Visitors can choose to search with a guide–live via an instant-messaging program–who returns only a handful of sites and sticks with the user until the hunt is complete. …ChaCha […]

A paradigm shift in searching?

“…ChaCha, is instead putting its faith in an army of 3,000 expert searchers to personally help users find what they’re seeking. Visitors can choose to search with a guide–live via an instant-messaging program–who returns only a handful of sites and sticks with the user until the hunt is complete.

…ChaCha is relying on word of mouth to grow. If its high-touch search catches fire, however, ChaCha will need to grow its guide population exponentially. Jones sees college students as a Web-savvy pool of 10 million eager to earn $5 to $10 per hour as search experts in hundreds of areas. ChaCha’s peer review will ensure quality control, Jones added.”

MORE

Categories : Uncategorized (0) Comment

Blogging for big bucks

By September 1, 2006

This is what I expect for the future of the SchaBlog… From Business 2.0: Michael Arrington is a partying kind of guy. While showing off his home in Atherton, Calif., he boasts about how he crammed 500 people into his one-acre backyard at a bash in February. Then there are the official parties, like the […]

This is what I expect for the future of the SchaBlog…

From Business 2.0:

Michael Arrington is a partying kind of guy. While showing off his home in Atherton, Calif., he boasts about how he crammed 500 people into his one-acre backyard at a bash in February. Then there are the official parties, like the one he threw last Friday at August Capital, a nearby venture firm. Weeks ago, Arrington posted an open invitation on his website at 3 a.m. By sunrise, all 500 spots were taken; the onslaught of traffic crashed his site.

Arrington, a 36-year-old entrepreneur behind a long list of unrecognizable startups, has suddenly become one of the rising stars of Silicon Valley. Why? The answer lies in TechCrunch, Arrington’s blog about new technologies and companies. In the year since he launched the site, he’s become a go-to person for VCs and tech execs looking to leak corporate tidbits or announce news. More than 1.5 million readers regularly check out his site.

But here’s what gives Arrington real distinction: He’s pulling in $60,000 in ad revenue every month. That’s 10 times what the site was making earlier this year, which was when Arrington, convinced of the potentially monstrous riches ahead, quit his day job as president of a startup to blog full-time. More…

Categories : Uncategorized (1) Comment