Fox tries to thwart DVR fast-forwarding

By September 21, 2006

Fox is running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos.
U.K. advertisements for Fox’s new drama, “Brotherhood,” which premieres in Britain in October, simply shows an image of Providence, R.I., where the show is set, and the program’s logo.

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