The Accidental Ad Agency

Flavorpill was just a Web content player. But Bud had a better idea

Flavorpill – which has morphed from an e-mail list of cultural events to an owner of five Web sites to a kind of ad agency with Anheuser-Busch‘s Budweiser Select brand as a client — is emblematic of how traditional labels no longer apply in the new media world, according to BusinessWeek’s Jon Fine. “The line between which entity creates media and which creates advertising is suddenly and strangely malleable,” he writes. More>>

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