People Against Dirty

By August 31, 2006

Method wants consumers to fight against dirty in its latest campaign for the cleaning products. Who can forget the company’s ComeClean Web site, where users can wash away their sins–literally. “People Against Dirty” launches in September. Method’s Pink Grapefruit spray is promoted in issues of Health, Parenting, Child, and MSL, and Cucumber Hand Wash ads will run in Real Simple, Domino, Self, and O, The Oprah Magazine. Two different ads launch in October: Eucalyptus + Mint Spray appears in Child, Parenting, Health and O and Lavender Wipes are promoted in Domino, Real Simple, and Body & Soul. The ads feature men and women dressed in stylish fatigues (if you look closely, you’ll see veggies, rubber ducks and method bottles in the attire) with copy describing how toxic chemicals don’t equate to clean (method is nontoxic and smells delicious. We have the pink grapefruit cleaner at the office.) As one of the ads states, “We’re looking for a few good people like you. To fight against dirty… Embrace the new clean at” Crispin Porter + Bogusky handled all aspects of the campaign. Click here to see the Cucumber ad. Click here to see Eucalyptus + Mint. Click here to see Grapefruit. Click here to see Lavender.

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