Archive for August, 2006

Google removes text link to Froogle in favor of Video

By August 15, 2006

I had noticed the new Video link a few days ago, but even as a user of Froogle, I hadn’t really noticed the new Video link had replaced the Froogle link. While I think this Yahoo article makes a bigger deal of it than is necessary, it’s interesting none-the-less. If Google is simply readjusting their […]

I had noticed the new Video link a few days ago, but even as a user of Froogle, I hadn’t really noticed the new Video link had replaced the Froogle link. While I think this Yahoo article makes a bigger deal of it than is necessary, it’s interesting none-the-less. If Google is simply readjusting their home page to reflect the preference of their users then it’s an interesting comment about the future of the Web. If the change it more about what Google wants to push, then it’s a comment about the future of Google. I suspect it’s a little of both.

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Advertising With Video Games

By August 14, 2006

For years we have talked about the phenomenon of product placements inside video games. Well, here is a new twist on the concept. This Coke Ad takes the look and feel of Grand Theft Auto and incorporates it into their commercial. The production value is great and if you are a fan of the GTA […]

For years we have talked about the phenomenon of product placements inside video games. Well, here is a new twist on the concept. This Coke Ad takes the look and feel of Grand Theft Auto and incorporates it into their commercial. The production value is great and if you are a fan of the GTA franchise you will be especially amused.


It can’t help but remind me of this great spoof from Chappell Show.

Useless Trivia: The song used in the ad is “You Give A Little Love” and is from the 1976 movie-musical Bugsy Malone, who’s cast was made up entirely of children and starred a 15-year-old Scott Baio and 14-year-old Jodi Foster.

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Flavor Decision ’06

By August 14, 2006

Mayfield Ice Cream has launched The Mayfield Kid Campaigner Competition. They say: The Mayfield Kid Campaigner Competition gives kids a taste of the political process, the opportunity to learn about the importance of voting and a chance to exercise their creative skills – all while competing for their own chance to win prizes and even […]

Mayfield Ice Cream has launched The Mayfield Kid Campaigner Competition. They say:

The Mayfield Kid Campaigner Competition gives kids a taste of the political process, the opportunity to learn about the importance of voting and a chance to exercise their creative skills – all while competing for their own chance to win prizes and even a day with Scottie Mayfield.

What do you think? Educational opportunity or is it just a case of marketing sweets to children and trying to avoid criticism? http://www.mayfieldvote.com/ BTW the site is nicely done.

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The first movie directed over the internet.

By August 11, 2006

Thought this was very interesting in how the internet is being used for everything, even to direct a movie using embedded troops in Iraq. Plus it is a good read to hear some thoughts of troops over there right now. http://www.msnbc.msn.com/id/14304224/

Thought this was very interesting in how the internet is being used for everything, even to direct a movie using embedded troops in Iraq. Plus it is a good read to hear some thoughts of troops over there right now.

http://www.msnbc.msn.com/id/14304224/

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McDonald’s giveaway promises "Hummer of a Summer"

By August 10, 2006

McDonald’s giveaway promises “Hummer of a Summer” Despite rising fuel prices and consumer interest in vehicles with improved fuel economy, McDonald’s is going ahead with a promotion that features toy Hummers in Happy Meal boxes. Children are expected to enjoy the toy SUVs, but some environmentalists are concerned that the tiny versions of the low-mileage […]

McDonald’s giveaway promises “Hummer of a Summer” Despite rising fuel prices and consumer interest in vehicles with improved fuel economy, McDonald’s is going ahead with a promotion that features toy Hummers in Happy Meal boxes. Children are expected to enjoy the toy SUVs, but some environmentalists are concerned that the tiny versions of the low-mileage vehicles sends the wrong message. The New York Times

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I Humped Your Hummer

By August 10, 2006

Now I have seen it all. There is a movement afoot (so to speak) for people to record themselves humping a Hummer to protest their size and pollution. Is Matt a member? Part of their manifesto: Those who see our actions merely as amorous displays toward a monolithic machine of our age are not looking […]

Now I have seen it all. There is a movement afoot (so to speak) for people to record themselves humping a Hummer to protest their size and pollution. Is Matt a member? Part of their manifesto:

Those who see our actions merely as amorous displays toward a monolithic machine of our age are not looking closely enough. A thorough, critical observation of the Hummer-humping act goes far deeper than the pelvic thrusts noted after a cursory glance. Our disdain for the Hummer’s role in contemporary society is not formed through the perspective of any solitary ideological lens in isolation, rather, we offer a unified position from which many disparate groups might band together to cast condemnation on the monolithic vehicle. We welcome all who peacefully and articulately challenge the legitimacy of the Hummer today, whether their motivations be politically, environmentally, or otherwise informed.

http://www.ihumpedyourhummer.com/blog/about

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Using naked models to sell clothes

By August 10, 2006

Naked: The New Black? Supermodel Kate Moss is back in fashion after a tabloid drug scandal last year had her briefly on the outs with marketers. Curiously, however, although Moss is supposed to be helping fashion designers Stella McCartney, Calvin Klein, Louis Vuitton and David Yurman sell clothes, in her magazine advertisements, Moss appears in […]

Naked: The New Black?

Supermodel Kate Moss is back in fashion after a tabloid drug scandal last year had her briefly on the outs with marketers. Curiously, however, although Moss is supposed to be helping fashion designers Stella McCartney, Calvin Klein, Louis Vuitton and David Yurman sell clothes, in her magazine advertisements, Moss appears in various states of undress. The New York Times (free registration) (8/10)

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Google, News Corp. sign search, ad deal

By August 8, 2006

Google Inc. reached a deal Monday with the owner of MySpace.com to pay at least $900 million in shared advertising revenue and become the exclusive search provider for the popular online hangout. The deal, which marries the Internet’s leading search engine with the top social-networking site, means News Corp. will have essentially paid off the […]

Google Inc. reached a deal Monday with the owner of MySpace.com to pay at least $900 million in shared advertising revenue and become the exclusive search provider for the popular online hangout. The deal, which marries the Internet’s leading search engine with the top social-networking site, means News Corp. will have essentially paid off the bulk of the $1.2 billion it spent last year to acquire both MySpace and the online video-game company IGN Entertainment Inc.

I guess that answers the question: “Sure social networks are hugely popular, but how are they going to make any money?” Details>

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ZDNet Tech Update – Digest

By August 8, 2006

Every day or so I get the ZDNet Tech Update. I usually look thru the headlines and read one or two articles. This week I thought I would pull three of the articles that I thought might be of interest to the rest of the team. Airlines to replace ‘no smoking’ with ‘no mobile’ There’s […]

Every day or so I get the ZDNet Tech Update. I usually look thru the headlines and read one or two articles. This week I thought I would pull three of the articles that I thought might be of interest to the rest of the team.

Airlines to replace ‘no smoking’ with ‘no mobile’

There’s a blog born every half second

IE7 not CSS compliant – argh, here we go again!

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Barging Into the Bloggers’ Circle

By August 8, 2006

from the Washington Post:Web Logs Are Fertile New Territory for Introducing Products, Welcome or Not When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.The tactic paid off, […]

from the Washington Post:

Web Logs Are Fertile New Territory for Introducing Products, Welcome or Not

When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile phones.
The tactic paid off, as word spread online about the N-series phone, driving up sales and contributing to a 43 percent profit boost for Nokia last quarter.

“So many blogs picked it up that it blew out our server twice,” said Andy Abramson of Comunicano Inc., who developed the blogging program for Nokia. “We were getting thousands of hits per second. When you look at the body of information that was generated around this, we knew we had something very special.” Full article-good read> Free registration required.

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