By sschablow August 16, 2006
AKQA has created some innovative digital outdoor ads for Yell.com, a U.K, search engine. Twenty-five London buses are equipped with GPS tracking so they can serve ads relevant to a particular area and highlight local businesses. The bus shelters show passersby a map of exactly where they are, and there’s even an interactive screen in the poster that lets people search for businesses, restaurants and bars within walking distance or the next bus stop. The campaign also includes online ads, posters, TV and cinema ads. Online ads are running on This Is London, Manchester Online and Newcastle.com. TV and cinema components will launch in September and October.