Archive for August, 2006

Survey: Advertisers Flock to ‘Untrustworthy’ Media

From Brandweek:August 31, 2006By Todd WassermanNEW YORK — Though more marketers plan to advertise on blogs and public forums next year, only a small amount of consumers consider those formats to be trustworthy, according to a new report from Jupiter Research.Only 21% of consumers trust product information within such social media when mulling a product [...]

From Brandweek:
August 31, 2006By Todd WassermanNEW YORK — Though more marketers plan to advertise on blogs and public forums next year, only a small amount of consumers consider those formats to be trustworthy, according to a new report from Jupiter Research.Only 21% of consumers trust product information within such social media when mulling a product purchase. Consumers are twice as likely to trust information on a corporate Web site or on a professional review site such as Edmunds.com, the research found.Nevertheless, the survey, which was released Aug. 29 by the New York-based Jupiter, found about 20% of advertisers surveyed planned to use viral marketing next year, mostly for branding purposes.“New viral marketers will adopt advertising within blogs and social sites just as heavily as experienced viral marketers, and will also place increasing brand awareness ahead of direct-response goals,” according to the survey, which was conducted in April among 273 U.S. advertisers and 4,182 consumers.The survey also sees a split between experienced viral marketers and novices when it comes to spending. One half of all experienced viral marketers spend more than 40% of their total ad budgets online. That’s twice the percentage that those with no experience in viral advertising spend, the report said.

People Against Dirty

Method wants consumers to fight against dirty in its latest campaign for the cleaning products. Who can forget the company’s ComeClean Web site, where users can wash away their sins–literally. “People Against Dirty” launches in September. Method’s Pink Grapefruit spray is promoted in issues of Health, Parenting, Child, and MSL, and Cucumber Hand Wash ads [...]

Method wants consumers to fight against dirty in its latest campaign for the cleaning products. Who can forget the company’s ComeClean Web site, where users can wash away their sins–literally. “People Against Dirty” launches in September. Method’s Pink Grapefruit spray is promoted in issues of Health, Parenting, Child, and MSL, and Cucumber Hand Wash ads will run in Real Simple, Domino, Self, and O, The Oprah Magazine. Two different ads launch in October: Eucalyptus + Mint Spray appears in Child, Parenting, Health and O and Lavender Wipes are promoted in Domino, Real Simple, and Body & Soul. The ads feature men and women dressed in stylish fatigues (if you look closely, you’ll see veggies, rubber ducks and method bottles in the attire) with copy describing how toxic chemicals don’t equate to clean (method is nontoxic and smells delicious. We have the pink grapefruit cleaner at the office.) As one of the ads states, “We’re looking for a few good people like you. To fight against dirty… Embrace the new clean at peopleagainstdirty.com.” Crispin Porter + Bogusky handled all aspects of the campaign. Click here to see the Cucumber ad. Click here to see Eucalyptus + Mint. Click here to see Grapefruit. Click here to see Lavender.

Younger Generations Prefer Online Banking

I don’t think this will come as a big surprise to anyone, but a recent survey released by the ABA outlines the difference that age plays in the way people interact with their banks. http://www.forbes.com/prnewswire/feeds/prnewswire/2006/08/30/ prnewswire200608301456PR_NEWS_B_NET_DC_DCW040.html

I don’t think this will come as a big surprise to anyone, but a recent survey released by the ABA outlines the difference that age plays in the way people interact with their banks.

http://www.forbes.com/prnewswire/feeds/prnewswire/2006/08/30/ prnewswire200608301456PR_NEWS_B_NET_DC_DCW040.html

The Accidental Ad Agency

Flavorpill was just a Web content player. But Bud had a better idea Flavorpill – which has morphed from an e-mail list of cultural events to an owner of five Web sites to a kind of ad agency with Anheuser-Busch‘s Budweiser Select brand as a client — is emblematic of how traditional labels no longer [...]

Flavorpill was just a Web content player. But Bud had a better idea

Flavorpill – which has morphed from an e-mail list of cultural events to an owner of five Web sites to a kind of ad agency with Anheuser-Busch‘s Budweiser Select brand as a client — is emblematic of how traditional labels no longer apply in the new media world, according to BusinessWeek’s Jon Fine. “The line between which entity creates media and which creates advertising is suddenly and strangely malleable,” he writes. More>>

Mentos Geyser Video Contest

Thought this was interesting… Make your own Mentos & soda video contest on YouTube™. You could WIN 1000 iTunes downloads and a years supply of Mentos!

Thought this was interesting…

Make your own Mentos & soda video contest on YouTube™. You could WIN 1000 iTunes downloads and a years supply of Mentos!

Off Topic Post- Explore your world with this brush

You touch it on something and then paint the color, pattern or texture. Amazing.

You touch it on something and then paint the color, pattern or texture. Amazing.

Marketing "World Trade Center" Online

Here’s a link to an interesting article about how variety.com and Paramount Interactive came up a unique online marketing campaign to promote “World Trade Center.” See it in action at variety.com. It’s the feature bar on the right side of the site.

Here’s a link to an interesting article about how variety.com and Paramount Interactive came up a unique online marketing campaign to promote “World Trade Center.”

See it in action at variety.com. It’s the feature bar on the right side of the site.

Humanizing Chemicals?

From AdRants:Dow Campaign Creates New Chemical ElementWhile watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw [...]

From AdRants:
Dow Campaign Creates New Chemical Element

While watching this :90 spot, part of a new brand campaign from Dow Chemical created by FCB Chicago, we are reminded of the unfortunate mindset that invades large companies which do so many things it becomes impossible even to remotely explain what the company actually does do. We saw this to a certain degree in the latest GE campaign and now we are witnessing it in this latest campaign from Dow Chemical. For an agonizing 89 seconds, we are subjected to meaningless fluffery and puffery, written as if the copywriter was in the midst of an epiphany with God, which somehow ties Dow to a missing chemical element, the Human Element. Then again, what else can you say about a company that does everything?

http://www.dow.com/Hu/ The Web interface is a wall of faces and is kind of neat. The payoff isn’t there though. Just look at a couple and you’ll know what I mean (or be as confused as I was).

Geo-targeting Bus Ads

AKQA has created some innovative digital outdoor ads for Yell.com, a U.K, search engine. Twenty-five London buses are equipped with GPS tracking so they can serve ads relevant to a particular area and highlight local businesses. The bus shelters show passersby a map of exactly where they are, and there’s even an interactive screen in [...]

AKQA has created some innovative digital outdoor ads for Yell.com, a U.K, search engine. Twenty-five London buses are equipped with GPS tracking so they can serve ads relevant to a particular area and highlight local businesses. The bus shelters show passersby a map of exactly where they are, and there’s even an interactive screen in the poster that lets people search for businesses, restaurants and bars within walking distance or the next bus stop. The campaign also includes online ads, posters, TV and cinema ads. Online ads are running on This Is London, Manchester Online and Newcastle.com. TV and cinema components will launch in September and October.

Good Info for Future Applications

Yahoo has released their map API for commercial use!http://developer.yahoo.net/blog/archives/2006/06/yahoo_maps_you_1.html

Yahoo has released their map API for commercial use!
http://developer.yahoo.net/blog/archives/2006/06/yahoo_maps_you_1.html