Archive for July, 2006

Tags

By July 27, 2006

I was reading the schablog and I was working with Flickr last night, and a cool idea that is being used by sites is the idea of tags. Tagging content for ease of search etc. They also create displays for these tags and based on importance and number of queries it becomes bigger in the […]


I was reading the schablog and I was working with Flickr last night, and a cool idea that is being used by sites is the idea of tags. Tagging content for ease of search etc. They also create displays for these tags and based on importance and number of queries it becomes bigger in the display using I am sure tags — see image attached.

Now adding tags to every attraction etc might be overkill at this juncture…now future I think it is a must…but thought about using the search queries obtained by the google mini and using those terms and creating a smaller version of the display that can fit into a content page, landing page or even the home page. You are seeing this methodology more and more and I think it is a brilliant usability tool focused on the user and making the user experience easier. And I think we can put enough filters to get the bad searches out, or even get mark to update the list every other day or once a week or whatever.

Thoughts?

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Yahoo Travel Planner Contains ABT maps

By July 26, 2006

I have not seen the Yahoo Trave Planner before. Some of the people’s trips contain maps from 800Alabama and links to our pages. Which raises a larger question. Where does Yahoo get the data for the descriptions of the attractions? Look at all the information on the details page. I ALSO NOTICED THAT THEY USE […]

I have not seen the Yahoo Trave Planner before. Some of the people’s trips contain maps from 800Alabama and links to our pages. Which raises a larger question. Where does Yahoo get the data for the descriptions of the attractions? Look at all the information on the details page.

I ALSO NOTICED THAT THEY USE THE TERM: THINGS TO DO in the top level navigation.

This trip has a PDF map from ABT: Alina and Patrick Get Hitched

You can also add your own items to your trip and it will map it for you!

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Truth campaign to conduct documentary on Vans Warped Tour

By July 26, 2006

Adrants Article Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the […]

Adrants Article

Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.

The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.

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Jeep Goes Viral To Launch Compass

By July 26, 2006

Note: Pay very special attention to the last paragraph. Calling all William Hung wannabes: Jeep wants to tap your inner vocalist with a karaoke Web site promoting its new SUV for drivers under 30. Starting today, visitors to jeepcompasskaraoke.com DaimlerChrysler and BBDO created the site, built by avatar firm Oddcast, as the first phase of […]

Note: Pay very special attention to the last paragraph.

Calling all William Hung wannabes: Jeep wants to tap your inner vocalist with a karaoke Web site promoting its new SUV for drivers under 30.

Starting today, visitors to jeepcompasskaraoke.com
DaimlerChrysler and BBDO created the site, built by avatar firm Oddcast, as the first phase of its launch campaign for the Jeep Compass, a smallish SUV aimed at expanding the ranks of Jeep customers. The viral effort will lead broad-reach TV and print ads, which bow later this month. While Jeep brands typically appeal to baby boomers, the Compass, priced under $20,000, is aimed squarely at 22- to 30-year-olds, particularly females, said Jay Kuhnie, director of Jeep communications.

“It’s a way for us to break the ice, build some relationships with them and allow the individual to be comfortable with us,” he said.

Rather than run ads for the karaoke site, DaimlerChrysler today sent out e-mails to 50,000 “hand-raisers” who requested Compass information, counting on them to spread word of the site to family and friends. That’s part of the appeal of such programs: Creating the site costs under $200,000, a fraction of the production cost for the typical TV shoot. Thanks to the viral-dominant strategy, media costs are close to zero.

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PLEASE LOOK AT THIS FLASH INTERFACE

By July 26, 2006

Then, at least the Flash-aware members post a comment. I think it’s neat, clean and useful. Oh, you might have to wait for the Flash ad to run and disappear. And DON’T MISS THE BUTTON in the upper right that says “change the screen width.” http://tech.yahoo.com/

Then, at least the Flash-aware members post a comment. I think it’s neat, clean and useful. Oh, you might have to wait for the Flash ad to run and disappear. And DON’T MISS THE BUTTON in the upper right that says “change the screen width.”

http://tech.yahoo.com/

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How to Create Effective Brand-Driven Entertainment Content for the Web

By July 25, 2006

This article is a MUST READ for Luckie Interactive and for Brad and Jay. It tells what works and why, when you are trying to capture attention. I’ll skip my comments, just go here. Related advice here: The 10 Truths of Branded Storytelling

This article is a MUST READ for Luckie Interactive and for Brad and Jay. It tells what works and why, when you are trying to capture attention. I’ll skip my comments, just go here.

Related advice here: The 10 Truths of Branded Storytelling

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Fake Campaign BUSTED in record time

By July 25, 2006

With ready access to digital information and a surge in social networking, it’s pretty hard to pull one over on the public. A billboard message from Emily to her cheating husband Steven captured everyone’s attention and now is in the media spotlight. There is even a blog by the fictitious Emily (which strangely enough has […]

With ready access to digital information and a surge in social networking, it’s pretty hard to pull one over on the public. A billboard message from Emily to her cheating husband Steven captured everyone’s attention and now is in the media spotlight. There is even a blog by the fictitious Emily (which strangely enough has a link to a sexually explict blog). The full story is here: Public Hath No Fury, Even When Deceived . Free registration required–but then you should already have that–it’s the New York Times.

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Baskin Robbins Scoops the Sweepstakes

By July 25, 2006

http://www.findthepinkspoon.com/ Really great job of integrating flash with yahoo maps. I’m sure many of us can attest to the great implementation in terms of fun, ease of use (well, maybe not Pam on that one) and addiction (no comment).

http://www.findthepinkspoon.com/

Really great job of integrating flash with yahoo maps. I’m sure many of us can attest to the great implementation in terms of fun, ease of use (well, maybe not Pam on that one) and addiction (no comment).

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Just a few links that are worth reading.

By July 24, 2006

Adaptive Path is one of companies on the forefront of usability and design right now. They have a blog and write essays that are posted for everyone to read. They have paid reports that show a lot of user information, but I have not gotten my hands on any of those. Take a look at […]

Adaptive Path is one of companies on the forefront of usability and design right now. They have a blog and write essays that are posted for everyone to read. They have paid reports that show a lot of user information, but I have not gotten my hands on any of those.

Take a look at the essays and the blog, and I also linked there essay on 10 things to do for 2006, which is interesting. Something that is interesting in the usability business is how much it has changed with technology growth, and you can really see it just by reading last years essays compared to the one already this year.

http://www.adaptivepath.com/publications/
http://www.adaptivepath.com/blog/
http://www.adaptivepath.com/publications/essays/archives/000565.php

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TurnHere : YouTube of Travel & Local Video

By July 22, 2006

How about a YouTube type site with nothing but quality videos shot by filmmakers for travel destinations? Well, that would be TurnHere.com. The content on the site is amazingly well done. When you select a location you get a film about the area and films on local businesses. The quality of the local ads makes […]

How about a YouTube type site with nothing but quality videos shot by filmmakers for travel destinations? Well, that would be TurnHere.com. The content on the site is amazingly well done. When you select a location you get a film about the area and films on local businesses. The quality of the local ads makes it very effective — the ads truly are complelling content. TurnHere web site. Film on Malibu. HERE’S THE KICKER: download the TurnHere KML file and you can select the locations and view the films using Google Earth. The KML file is here along with all kinds of other neat ideas.

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